Product and service purchase-cycle tracking

A wireless device using a short messaging service (SMS) to notify a server, the wireless device comprising:

• a hardware processor;
• and
• a non-transitory memory device, the non-transitory memory device storing instructions, the instructions when executed causing the hardware processor to perform operations, the operations comprising:
• wirelessly receiving a web page sent via a wireless network;
• displaying an electronic advertisement associated with the web page;
• detecting the wireless device moving in proximity to a cash register;
• activating the cash register to conduct an electronic purchase transaction in response to a selection associated with the electronic advertisement and the moving of the wireless device in the proximity to the cash register;
• formatting the impression code to the short messaging service;
• generating an SMS message in response to the electronic purchase transaction, the SMS message comprising the impression code formatted to the short messaging service;
• and
• sending the SMS message via the wireless network to the server, the SMS message providing a notification of the electronic purchase transaction conducted in response to the selection associated with the electronic advertisement.

A non-transitory memory device storing instructions that when executed cause a processor to perform operations, the operations comprising:

• wirelessly receiving a web page sent via a wireless network;
• displaying an electronic advertisement associated with the web page;
• detecting the wireless device moving in proximity to a cash register;
• activating the cash register to conduct an electronic purchase transaction in response to a selection associated with the electronic advertisement and the moving of the wireless device;
• determining an impression code associated with the electronic advertisement;
• formatting the impression code to the short messaging service;
• generating an SMS message in response to the electronic purchase transaction, the SMS message comprising the impression code formatted to the short messaging service;
• and
• sending the SMS message via the wireless network to the server, the SMS message providing a notification of the electronic purchase transaction conducted in response to the selection associated with the electronic advertisement.