An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
- receiving, by the computer-based system, a consumer profile in response to a software-enabled selection of an option by a consumer to tailor a digital destination;
- transmitting, by the computer-based system, cookies to a web client associated with the consumer;
- obtaining, by the computer-based system, browsing information about the consumer from the cookies on the web client associated with the consumer;
- receiving, by the computer-based system, an update to the consumer profile;
- including, by the computer-based system, the browsing information about the consumer from the cookies into the update to the consumer profile;
- receiving, by the computer-based system, a request that a particular data source not serve as a basis for the consumer profile;
- receiving, by the computer-based system, a request that a certain timeperiod of transaction history associated with the consumer not serve as a basis for aggregating consumer preferences in the consumer profile;
- receiving, by the computer-based system, a request that preference data obtained from the interaction of the web client of the consumer with the digital destination not serve as a basis for aggregating consumer preferences in the consumer profile,
- wherein the digital destination is an online content provider website;
- receiving, by the computer-based system, a request that at least one of a preference or a subpreference not be used as a basis for aggregating consumer preferences in the consumer profile;
- tailoring, by the computer-based system, the digital destination based upon the consumer profile and tailored content identified based upon the consumer profile;
- and
- enabling, by the computer-based system, the web client of the consumer to engage in a transaction for an item with a data partner system associated with the digital destination,
- wherein the transaction is associated with the tailored content,
- wherein a trusted system facilitates the transaction for the item,
- wherein the consumer does not provide a subset of personal information to the data partner system, and instead, provides the subset of personal information to the trusted system, such that the trusted system preserves the consumer's anonymity and security,
- wherein the data partner system receives a payment from the web client of the consumer for the item,
- wherein the data partner system does not receive information about a consumer account of the consumer,
- wherein the trusted system transmits a transaction request for the item to the data partner system,
- wherein the data partner system indicates an inventory status of the item,
- wherein the trusted system remits payment to the data partner system, based on the item being available, and
- wherein the data partner system makes the item available to the consumer.