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US 9,754,268 B2Granted
Persona engine
AssigneeYahoo Holdings, Inc.
InventorsSteven Andrew McClelland, Michael Metcalf, Fernando Padilla, Sarah Jean Sosiak
Life of this patent
Estimating the term…
Abstract
In one embodiment at least one user profile of a user may be obtained. Information may be provided to the user by one or more personalization engines based, at least in part, upon the at least one user profile. Each of the one or more personalization engines may be configured to operate according to a different one of a plurality of personas.
Claims27
A method, comprising:
- presenting, via a graphical user interface of a mobile device, indications of a plurality of personas, wherein each of the plurality of personas is user-selectable to provide content via the mobile device;
- obtaining input via the mobile device, wherein the input indicates a selected one or more of the plurality of personas;
- identifying one or more personalization engines from a plurality of personalization engines based upon the selected one or more of the plurality of personas, wherein the one or more personalization engines operate according to the selected one or more of the plurality of personas;
- receiving a query via the mobile device;
- obtaining, by the one or more personalization engines operating according to the selected one or more of the plurality of personas, content that is published on the Internet based, at least in part, on the query and providing the content in response to the query received via the mobile device;
- and
- wherein each one of the plurality of personalization engines is configured to obtain and provide content published on the Internet according to a different one of a plurality of personas.
4 more elements
A mobile device, comprising:
- a processor;
- and
- a memory storing thereon computer-readable instructions that, when executed by the processor, are configured for:
- receiving input, wherein the input includes a query and a selection of one or more of two or more personas;
- identifying one or more of two or more personalization engines that operate according to the one or more of the two or more personas;
- and
- obtaining, by the one or more of two or more personalization engines, content that is published on the Internet based, at least in part, on the query and providing the content via a graphical user interface of the mobile device in response to the query received via the mobile device;
- and
- providing, via the graphical user interface of the mobile device, a visual indicator of the one or more of the plurality of personas that are active.
6 more elements
A non-transitory computer-readable medium storing thereon computer-readable instructions, comprising:
- instructions for obtaining input via a mobile device, the input indicating a selection of one or more of two or more personas from which to receive content at the mobile device;
- instructions for identifying a personalization engine based upon the one or more of the two or more personas;
- instructions for receiving a query via the mobile device;
- and
- instructions for obtaining, by the personalization engine, content that is published on the Internet based, at least in part, upon the query that has been received and providing the content via a graphical user interface of the mobile device in response to the query received via the mobile device.
2 more elements
Dependencies are inferred from the claim text.