Incentivizing foodstuff consumption through the use of augmented reality features

A method for creating augmented reality features that can be used to incentivize the consumption of foodstuffs, the method comprising:

• launching an application on a computing device that includes an optical sensor;
• causing a communication link to be established between the computing device and a network-connected server system responsible for supporting the application;
• initiating a live view of a foodstuff that is captured by the optical sensor;
• receiving first input from a user indicative of a selection of the foodstuff;
• generating an augmented reality feature that is at least partially hidden from an individual beneath the foodstuff when viewed using the computing device;
• and
• saving an association between the foodstuff and the augmented reality feature in a memory.

A computer system comprising:

• a processor operable to execute instructions stored in a memory;
• and
• the memory that includes specific instructions for creating augmented reality features in order to incentivize the consumption of foodstuffs,
• wherein execution of the specific instructions cause the processor to:
• capture a view of a foodstuff using an optical sensor;
• generate an augmented reality feature having
• a first portion that is hidden beneath the foodstuff, and
• a second portion that is exposed from beneath the particular foodstuff and visible when viewed using the computing device;
• monitoring the live view of the foodstuff that is captured by the optical sensor;
• determining that the foodstuff has been partially or entirely consumed;
• and
• presenting a third portion of the augmented reality feature that is exposed due to consumption of the foodstuff.