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US 9,753,898 B1Granted
Deployable tag management in computer data networks
AssigneeTealium Inc.
InventorsCharles Glommen, Larry Xu, Beaucfus Jeremiah Burrier
Life of this patent
Estimating the term…
Abstract
A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.
Claims20
A system to automatically configure tags to track end user interactions in a computer data network, the system comprising:
- non-transitory physical computer storage;
- and
- a hardware processor configured to:
- access a first template object, the first template object comprising a prompt and a first identifier indicative of a home page attribute, the home page attribute being associated with a tag object capable of gathering first interaction data indicative of first end user interactions with a first content page;
- present the prompt in a user interface, the prompt comprising textual information requesting user input for the home page attribute;
- receive, via the user interface, user input comprising a first value for the home page attribute;
- generate a home page configuration from a property of the home page attribute and the first value;
- store the home page configuration in the non-transitory physical computer storage;
- determine that a second template object comprises the first identifier that is indicative of the first template object being a prerequisite for the second template object and the home page configuration being an input for the second template object, the second template object comprising second data indicative of an instruction set, the instruction set comprising an exists operator and a first operand comprising the first identifier;
- determine, using the first identifier, a second value for the first operand, the second value corresponding to the first value for the home page attribute;
- determine, using the instruction set, that the exists operator is satisfied by the value for the first operand that indicates a home page visit;
- in response to determining that the operator is satisfied, generate second interaction data by assigning a trait to the first interaction data, wherein the trait indicates a frequent home page visitor;
- and
- transmit the second interaction data.
11 more elements
Non-transitory physical computer storage comprising instructions stored thereon that, when executed by a hardware processor, are configured to implement a process comprising:
- accessing a first template object, the first template object comprising a prompt and a first identifier indicative of a first template attribute, the first template attribute being associated with a tag object capable of gathering first interaction data indicative of first end user interactions with a first content page;
- presenting the prompt in a user interface, the prompt comprising textual information requesting user input for the first template attribute;
- receiving, via the user interface, user input comprising a data value for the first template attribute;
- generating a first attribute from a property of the first template attribute and the data value;
- storing the first attribute in non-transitory physical computer storage;
- determining that a second template object comprises the first identifier that is indicative of the first template object being a prerequisite for the second template object and the first attribute being an input for the second template object, the second template object comprising second data indicative of an instruction set, the instruction set comprising an operator, a first operand, and a second operand, the second operand comprising the first identifier;
- determining, using the first identifier, a value for the second operand, the value for the second operand corresponding to the data value for the first template attribute;
- determining, using the instruction set, that the operator is satisfied by the first operand and the value for the second operand;
- and
- in response to determining that the operator is satisfied, generating second interaction data by assigning a trait to the first interaction data, wherein the trait indicates behavior of the first end user interactions with the first content page.
7 more elements
A system comprising:
- non-transitory physical computer storage;
- and
- a hardware processor configured to:
- access a first template object, the first template object comprising a prompt and a first identifier indicative of a first template attribute, the first template attribute being associated with a tag object capable of gathering first interaction data indicative of first end user interactions with a first content page;
- present the prompt in a user interface, the prompt comprising textual information requesting user input for the first template attribute;
- receive, via the user interface, user input comprising a data value for the first template attribute;
- generate a first attribute from a property of the first template attribute and the data value;
- store the first attribute in the non-transitory physical computer storage;
- determine that the first template object is a prerequisite for a second template object, the second template object comprising second data indicative of an instruction set, the instruction set comprising an operator, a first operand, and a second operand, the second operand comprising the first identifier;
- determine, using the first identifier, a second value for the second operand, the second value corresponding to the first value for the first template attribute;
- determine, using the instruction set, that the operator is satisfied by the first operand and the second value for the second operand;
- and
- in response to determining that the operator is satisfied, generate second interaction data by assigning a trait to the first interaction data, wherein the trait indicates behavior of the first end user interactions with the first content page.
10 more elements
Dependencies are inferred from the claim text.