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US 9,744,466 B2Granted
Widgetized avatar and a method and system of creating and using same
AssigneeMattel, Inc.
InventorRobb Fujioka
Life of this patent
Estimating the term…
Abstract
An upsell engine that provides a purchaser of a first item the opportunity to purchase a second item that is related to said first item. The first item may be a virtual item and the second item may be a real world item related to or a representation of the virtual item. The upsell engine preferably tracks the preferences or personal information of the user in order to upsell real world representations of the virtual item.
Claims17
A computer-based method of creating and using a portable and widgetized avatar, comprising the steps:
- providing a networked server;
- wherein said server is comprised of an environment and an upsell engine;
- wherein said environment is comprised of one or more virtual storefronts;
- providing at least one computer networked to said networked server;
- wherein said computer has a display;
- gathering a plurality of personal information from a user;
- creating an avatar on said computer, such that said avatar comprises a virtual likeness of a user based on said plurality of personal information;
- wherein said user accesses said avatar through said at least one computer;
- wherein said avatar is portable and widgetized, such that said avatar may reside as non-static content to at least two unique at least partially static web pages;
- wherein said avatar moves virtually through said environment and said one or more virtual storefronts;
- browsing by said avatar a plurality of items for sale in said one or more virtual storefronts;
- wherein said plurality of items for sale in said one or more virtual storefronts are related to said plurality of personal information of said user;
- purchasing by said user at least one of said plurality of items;
- determining, by said upsell engine, whether the at least one item purchased by the user is a real world item or a virtual item for the avatar;
- and
- providing, by said upsell engine, an option to purchase one or more additional items related to said at least one item purchased by said user, wherein the one or more additional items are one or more virtual items for the avatar when the at least one item purchased by the user is determined to be a real world item, and wherein the one or more additional items are one or more real world items when the at least one item purchased by the user is determined to be a virtual item for the avatar.
13 more elements
Dependencies are inferred from the claim text.