System and method for the presentation of alternative content to viewers of video content

A system of managing presentation of alternative content to be displayed on a display device during the presentation of a video item by a video presenting application being configured to enable viewers of said video item to generate user-generated events, the system comprising at least one data processing device configured to:

• record, during video views of said video item, user-generated events;
• said user-generated events being generated by a plurality of viewers of said video item;
• the recording comprising recording, for each given user-generated event, a respective time-stamp that is indicative of a time of occurrence of the given user-generated event within the length of said video item;
• analyze said user-generated events and determine a respective level of change in the interest of said plurality of viewers in said video item, inferred from the user-generated events;
• wherein the analyzing comprises, for at least one of the user-generated events, using a respective user profile of a viewer who performed that user-generated event, which profile comprises data relating to behavioral patterns of that viewer, together with data in respect of the video item, so as to interpret whether that user-generated event, when performed by that viewer while viewing that video item, actually indicates a change of interest by that viewer;
• determine, based on the time-stamps of the user-generated events, one or more time intervals throughout the length of said video item that are characterized by a change in the interest of viewers in said video item;
• and
• generate recommendations to synchronize the presentation of alternative content during a video view of said video item with a time selected based on its proximity to at least one of said one or more time intervals.

A non-transitory program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform a method of managing presentation of alternative content to be displayed during the presentation of a video item by a video presenting application being configured to enable viewers of said video item to generate user-generated events, the method comprising operating at least one data processing device for:

• recording, during video views of said video item, user-generated events;
• said user-generated events being generated by a plurality of viewers of said video item;
• the recording comprising recording, for each given user-generated event, a respective time-stamp that is indicative of a time of occurrence of the given user-generated event within the length of said video item;
• analyzing said user-generated events and determining a respective level of change in the interest of said plurality of viewers in said video item, inferred from the user-generated events;
• wherein the analyzing comprises, for at least one of the user-generated events, using a respective user profile of a viewer who performed that user-generated event, which profile comprises data relating to behavioral patterns of that viewer, together with data in respect of the video item, so as to interpret whether that user-generated event, when performed by that viewer while viewing that video item, actually indicates a change of interest by that viewer;
• determining, based on the time-stamps of the user-generated events, one or more time intervals throughout the length of said video item that are characterized by a change in the interest of viewers in said video item;
• and
• generating recommendations to synchronize the presentation of alternative content during a video view of said video item with a time selected based on its proximity to at least one of said one or more time intervals.

A system for presenting alternative content to a current viewer of a video item, the system comprising:

• at least one data processing device configured for utilizing at least a video profile that is associated with the video item comprising data indicative of one or more time intervals throughout the length of said video item, which are characterized by a likelihood for a change to occur in the interest of said current viewer in said video item, and generating instructions to synchronize the presentation of alternative content to said current viewer to a time selected based on its proximity to at least one of said one or more time intervals;
• wherein said video profile is one that has been generated by a system for analyzing a video item, the system being operative to receive data indicative of one or more user-generated events obtained by a video presenting application adapted to enable a plurality of viewers of said video item to generate user-generated events, and comprising a data processing device configured to:
• record during video views of said video item user-generated events;
• said user-generated events being generated by a plurality of viewers of said video item;
• the recording comprising recording, for each given user-generated event, a respective time-stamp that is indicative of a time of occurrence of the given user-generated event within the length of said video item;
• analyze said user-generated events and determine a respective level of change in the interest of said plurality of viewers in said video item, inferred from the user-generated events;
• wherein the analyzing comprises, for at least one of the user-generated events, using a respective user profile of a viewer who performed that user-generated event, which profile comprises data relating to behavioral patterns of that viewer, together with data in respect of the video item, so as to interpret whether that user-generated event, when performed by that viewer while viewing that video item, actually indicates a change of interest by that viewer;
• determine, based on the time-stamps of the user-generated events, one or more time intervals throughout the length of said video item that are characterized by a change in the interest of viewers in said video item;
• and
• generate said video profile, which is associated with said video item and comprises data indicative of said one or more time intervals.

A computer implemented method of presenting alternative content to a current viewer of a video item, the method comprising:

• providing instruction to at least one data processing device for utilizing at least a video profile that is associated with the video item with data indicative of one or more time intervals throughout the length of said video item, which are characterized by a likelihood for a change to occur in the interest of said current viewer in said video item, and generating a recommendation to synchronize the presentation of alternative content to said current viewer to a time selected based on its proximity to at least one of said one or more time intervals;
• wherein the video profile is one that has been generated by:
• recording, during video views of said video item, user-generated events;
• said user-generated events being generated by a plurality of viewers of said video item;
• the recording comprising recording, for each given user-generated event, a respective time-stamp that is indicative of a time of occurrence of the given user-generated event within the length of said video item;
• analyzing said user-generated events and determining a respective level of change in the interest of said plurality of viewers in said video item, inferred from the user-generated events;
• wherein the analyzing comprises, for at least one of the user-generated events, using a respective user profile of a viewer who performed that user-generated event, which profile comprises data relating to behavioral patterns of that viewer, together with data in respect of the video item, so as to interpret whether that user-generated event, when performed by that viewer while viewing that video item, actually indicates a change of interest by that viewer;
• determining, based on the time-stamps of the user-generated events, one or more time intervals throughout the length of said video item that are characterized by a change in the interest of viewers in said video item;
• and
• generating said video profile, which is associated with said video item and comprises data indicative of said one or more time intervals.