Shoe lace fastener and system

A system for securing a lace of an article of footwear comprising:

• a first and a second lace fastener, with each of the first and the second lace fastener having an upper half and a lower half hingedly connected to one another at a first end,
• wherein the first and the second lace fasteners each have a lace gripping protrusion, the lace gripping protrusion being disposed at the first end and including a plurality of teeth oriented in series in a direction perpendicular to a length of the lace, and
• wherein the lower half of the first and the second lace fasteners are adhered to an outer surface of an upper of the article of footwear and each of the upper halves has a display face disposed on an upper surface thereon;
• and
• at least one elastic lace holder disposed on the outer surface of the upper of the article of footwear,
• wherein the at least one elastic lace holder is coupled to the outer surface of the upper of the article of footwear at a first point and a second point forming an elastic loop, the first point and the second point being positioned such that an opening in the elastic loop is approximately parallel to a sole of the article of footwear;
• and
• wherein at least one of the at least one elastic lace holder is positioned on a rear portion of the shoe;
• and
• wherein the first lace fastener is positioned on a first side of a tongue on the outer surface of the upper of the article of footwear and the second lace fastener is positioned on a second side of the tongue on the outer surface of the upper of the article of footwear.