Method of producing a reflection transfer for transferring a motif onto a substrate

A method of producing a reflection transfer for transferring a motif onto a substrate, wherein the method comprises:

• a) providing an adhesive-repellent base medium;
• b) applying a transfer adhesive to the base medium, thereby forming a motif having a correct left-to-right relationship and forming an intermediate product;
• repeating said steps a) and b) to form a plurality of intermediate products;
• drying said plurality of intermediate products;
• c) creating a colored print image by offset printing or digital printing on the plurality intermediate products;
• and
• d) applying at least one reflection layer which contains a multiplicity of reflection particles onto the colored print image on the plurality of intermediate products.