Apparatus, systems and methods for accessing and synchronizing presentation of media content and supplemental media rich content in response to selection of a presented object

A method for presentation of supplemental media rich content, the method comprising:

• receiving at a media device a first video frame in a video stream comprising at least a plurality of video frames, wherein the first video frame is configured to present an object of interest;
• processing a first supplemental media rich content trigger associated with the object of interest of the first video frame, wherein the first supplemental media rich content trigger comprises:
• first location information that identifies a first region where the object of interest is presented in the first video frame,
• first content access information configured to access the supplemental media rich content associated with the object of interest from a media rich content server, and
• a communication link establishment request;
• establishing a communication link between the media device and the media rich content server in response to the communication link establishment request;
• receiving a user selection of the object of interest, wherein the user selection is received after the media device begins to establish the communication link;
• accessing the supplemental media rich content from the media rich content server over the communication link in response to the user selection of the object of interest;
• receiving the supplemental media rich content from the media rich content server;
• presenting the supplemental media rich content on a presentation device;
• processing a second supplemental media rich content trigger after processing of the first supplemental media rich content trigger, wherein the second supplemental media rich content trigger comprises a communication link closing request;
• and
• closing the communication link in response to the communication link closing request,
• wherein the object of interest is a first object of interest, the media rich content server is a first media rich content server, wherein the first supplemental media rich content trigger comprises information that identifies the first region where the first object of interest is presented in the first video frame, wherein the presented supplemental media rich content is first supplemental media rich content, wherein the communication link closing request is a first communication link closing request associated with the first object of interest, wherein a second video frame is configured to concurrently present the first object of interest and a second object of interest, and further comprising:
• processing a third supplemental media rich content trigger associated with the second video frame, wherein the third supplemental media rich content trigger comprises information that identifies a second region of the second object of interest in the second video frame, and comprises information configured to access a second media rich content server having second supplemental media rich content associated with the second object of interest;
• receiving a user selection of the second object of interest presented in the at least one video frame;
• establishing a second communication link to the second media rich content server in response to the received user selection of the second object of interest;
• receiving the second supplemental media rich content from the second media rich content server;
• presenting the second supplemental media rich content;
• processing a fourth supplemental media rich content trigger after processing of the third supplemental media rich content trigger, wherein the fourth supplemental media rich content trigger comprises a second communication link closing request associated with the second object of interest;
• and
• closing the second communication link to the second media rich content server in response to the second communication link closing request.

A method for presentation of supplemental media rich content received by a media device, the method comprising:

• presenting the supplemental media rich content on a presentation device in response to:
• receiving at the media device a first supplemental media rich content trigger, wherein the first supplemental media rich content trigger is associated with the presented supplemental media rich content;
• and
• receiving a user selection of an object of interest associated with the supplemental media rich content,
• wherein the user selection is received before a second supplemental media rich content trigger is received,
• wherein a video frame showing the object of interest is presented to the user, and
• wherein the supplemental media rich content is received at the media device over a communication link established at the media device;
• if the second supplemental media rich content trigger is received at the media device before the user selection, the method further comprising:
• processing, at the media device, the second supplemental media rich content trigger after processing of the first supplemental media rich content trigger, wherein the second supplemental media rich content trigger comprises a communication link closing request;
• and
• closing the communication link at the media device in response to the media device receiving the second supplemental media rich content trigger having the communication link closing request.

A system, comprising:

• an object identification module configured to:
• identify an object of interest in a first video frame;
• determine a geometric region in the first video frame corresponding to a location in the first video frame where the object of interest is presented;
• and
• identify a second video frame wherein the object of interest is no longer presented,
• wherein the second video frame is received after the first video frame;
• a trigger generator module configured to:
• generate a first supplemental media rich content trigger associated with the object of interest, wherein the supplemental media rich content trigger comprises location information corresponding to the geometric region, comprises a communication link establishment request configured to cause a media device to establish a communication link between the media device and a media rich content server having supplemental media rich content associated with the object of interest, and comprises access information configured to cause the media device to access the media rich content server to receive the supplemental media rich content associated with the object of interest in response to receiving a user selection of the object of interest;
• and
• generate a second supplemental media rich content trigger with a communication link closing request associated with the second video frame, wherein the communication link closing request comprises information configured to cause the media device to close the communication link established by the first supplemental media rich content trigger if the user selection has not been received at the media device prior to receiving the second supplemental media rich content trigger;
• and
• a processor system configured to:
• incorporate the generated supplemental media rich content trigger into a media content stream proximate to the first video frame;
• and
• incorporate the generated communication link closing request into the media content stream proximate to the second video frame.