Systems and methods for providing non-intrusive advertising content to set-top boxes

A system for providing advertising content, the system comprising:

• a data storage device storing instructions;
• and
• a processor configured to execute the instructions to perform a method comprising:
• receiving a user's input reflecting the user's content preferences for receiving desired content related to specific topics in lieu of standard advertising content;
• retrieving desired content related to the specific topics to include in advertising slots in lieu of standard advertising content based on the user's input of user content preferences;
• choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram, the non-intrusive advertising content being chosen based on a user profile associated with the user, the user profile being generated based on the user's interaction with Internet content or Internet advertising viewed on a computer or mobile device;
• generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content, the desired content being watermarked with the non-intrusive advertising content to generate the one or more datagrams;
• storing the generated one or more datagrams in a database;
• upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database;
• and
• streaming the playable media content and the one or more datagrams to the set-top box for display to the user.

A non-transitory computer-readable medium storing instructions, the instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:

• receiving, using at least one processor, a user's input reflecting the user's content preferences for receiving desired content related to specific topics in lieu of standard advertising content;
• retrieving desired content related to the specific topics to include in advertising slots in lieu of standard advertising content based on the user's input of user content preferences;
• choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram, the non-intrusive advertising content being chosen based on a user profile associated with the user, the user profile being generated based on the user's interaction with Internet content or Internet advertising viewed on a computer or mobile device;
• generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content, the desired content being watermarked with the non-intrusive advertising content to generate the one or more datagrams;
• storing the generated one or more datagrams in a database;
• upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database;
• and
• streaming the playable media content and the one or more datagrams to the set-top box for display to the user.