Attention-based advertisement scheduling in time-shifted content

A method comprising:

• receiving a content-event indicator that indicates playback of recorded content for viewing by a viewer at a media-playback device, the recorded content including media content and an advertisement scheduled to be played in a first timeslot, wherein the advertisement is associated with a related advertisement that is to be presented at a mobile device that is associated with the viewer;
• receiving social media indicators associated with a live distribution of the recorded content, wherein the social media indicators are received from a social media source;
• determining a collective viewer interest in the recorded content during at least the first timeslot based on the received social media indicators;
• generating an attention profile based on the determined collective viewer interest, wherein the attention profile indicates a first predicted level of attentiveness of the viewer to the recorded content being played back on the media-playback device during the first timeslot and a second predicted level of attentiveness during a second timeslot that is higher than the first predicted level of attentiveness;
• determining a playback-optimization schedule that includes time-shifting the advertisement in the first timeslot to the second timeslot during the playback of the recorded content based on the attention profile indicating that the second predicted level of attentiveness is higher than the first predicted level of attentiveness;
• communicating the playback-optimization schedule to the media-playback device to reschedule the advertisement during playback of the recorded content from the first timeslot to the second timeslot;
• and
• communicating a notification to the mobile device to cause the related advertisement to be presented at the mobile device at a time that is offset from the time of the first timeslot and corresponds with a predicted level of attentiveness that is less than the second predicted level of attentiveness based on the playback-optimization schedule.

A method comprising:

• receiving a content-event indicator that indicates playback of recorded content for viewing by a viewer at a media-playback device, the recorded content including media content and an advertisement scheduled to be played in a first timeslot;
• receiving social media indicators associated with a live distribution of the recorded content, wherein the social media indicators are received from a social media source;
• determining a collective viewer interest in the recorded content during at least the first timeslot based on the received social media indicators;
• generating an attention profile based on the determined collective viewer interest, wherein the attention profile indicates a first predicted level of attentiveness of the viewer to the recorded content being played back on the media-playback device during the first timeslot and a second predicted level of attentiveness during a second timeslot that is higher than the first predicted level of attentiveness;
• determining a playback-optimization schedule that includes replacing the advertisement with an alternate advertisement based on the attention profile indicating that the second predicted level of attentiveness is higher than the first predicted level of attentiveness, wherein the alternate advertisement is associated with a related advertisement that is to be presented at a mobile device;
• communicating the alternate advertisement to the media-playback device to replace the advertisement stored at the media-playback device;
• and
• communicating a notification to the mobile device to cause the related advertisement to be presented at the mobile device at a time that is offset from the time of the first timeslot and corresponds with a predicted level of attentiveness that is less than the second predicted level of attentiveness based on the playback-optimization schedule.