Augmenting a video conference

A tangible computer-readable storage medium having instructions stored thereon which, when executed, cause a computer processor to perform a method of:

• receiving a virtual object at said first device, wherein said virtual object comprises an object that is capable of augmenting said video conference, wherein said augmenting comprises supplementing a communication between participants in said video conference, wherein said virtual object comprises at least one of a viewable object and at least one sound, and wherein said virtual object is specifically related to an event, wherein said viewable object is viewable on a display screen on at least one of said first device and said second device and can be selectively manipulated independently of other viewable objects to be located in a selected position on said display screen;
• when a relationship between a first user of said first device and a second user of said second device is at least one of suspected, known and inferred, then prompting, based on said relationship, said first user of said first device to incorporate said virtual object into said video conference, wherein said virtual object comprises information relating to said relationship, and said relationship is one of a personal relationship and a professional relationship;
• and
• incorporating said virtual object into said video conference.