Image capturing apparatus and control method of image capturing apparatus

A control method of an image capturing apparatus, the method comprising:

• capturing an object and acquiring image data;
• performing image processing for the image data;
• causing a display unit to display an operation position together with a sensitivity word pair;
• acquiring coordinates displayed on the display unit and deciding a value corresponding to the sensitivity word pair as selected value;
• deciding, based on the selected value, a value of at least one shooting parameter from a database configured to cause the pair of sensitivity words to match a direction of a change in a control parameter;
• and
• controlling, based on the value of the shooting parameter, at least one of the capturing the object and acquiring the image data and the performing image processing,
• wherein the coordinates are included in a coordinate system representing at least two independent variables, and the at least two independent variables correspond to different sensitivity word pairs and represent a degree of the sensitivity words, and
• wherein the sensitivity word pair includes at least one of “subdued” and “colorful”, “soft” and “sharp”, “fantastic” and “real”, “quiet” and “lively”, “romantic” and “classic”, and “plain” and “gorgeous”.

A non-transitory computer-readable storage medium storing a program which, when executed, performs a method comprising:

• capturing an object and acquiring image data;
• performing image processing for the image data;
• causing a display unit to display an operation position together with a sensitivity word pair;
• acquiring coordinates displayed on the display unit and deciding a value corresponding to the sensitivity word pair as selected value;
• deciding, based on the selected value, a value of at least one shooting parameter from a database configured to cause the pair of sensitivity words to match a direction of a change in a control parameter;
• and
• controlling, based on the value of the shooting parameter, at least one of the capturing the object and acquiring the image data and the performing image processing,
• wherein the coordinates are included in a coordinate system representing at least two independent variables, and the at least two independent variables correspond to different sensitivity word pairs and represent a degree of the sensitivity words, and
• wherein the sensitivity word pair includes at least one of “subdued” and “colorful”, “soft” and “sharp”, “fantastic” and “real”, “quiet” and “lively”, “romantic” and “classic”, and “plain” and “gorgeous”.