Methods and systems for selecting and implementing digital personas across applications and services

A system of applying digital personas across multiple communications domains, comprising:

• a processor;
• and
• a computer readable medium that comprises computer readable program code that when executed by the processor causes the processor to perform operations comprising:
• receiving a request for communications services from a requesting party at a service gateway;
• evaluating access preferences for the communication services, the access preferences being defined separately from the request for communication services;
• determining whether to maintain an original digital persona representative of the requesting party and asserted by the request or to transfer the request from the service gateway to a persona determination mechanism based on the access preferences;
• receiving a new digital persona representative of the requesting party from the persona determination mechanism responsive to the transfer of the request from the service gateway to the persona determination mechanism
• using one of the new digital persona representative of the requesting party and the original digital persona representative of the requesting party to electronically process the communication services;
• and
• providing the communication services to the requesting party over a communication network.