An apparatus for distributing cinematic features to theaters for public exhibition by exhibitors, comprising:
- a. a server system for receiving audiovisual cinematic feature multimedia material and multiple instances of advertising material from a producer of said audiovisual cinematic feature multimedia material, each of said instances of said advertising material being associated with said audiovisual cinematic feature multimedia material and having a content calculated to encourage box office sales of said audiovisual cinematic feature to individuals viewing said advertising material, each of said instances of advertising material having different content as compared to other instances of advertising material;
- b. a first computer readable storage medium coupled to said server system for storing said audiovisual cinematic feature multimedia material in a digital format;
- c. a second computer readable storage medium coupled to said server system for storing said multiple instances of advertising material associated with said audiovisual cinematic feature multimedia material in a digital format;
- d. a memory having a set of program instructions coupled to and controlling the operation of said server system, said server system being coupled to a communication network, said server system being programmed by said instructions to:
- (i) access said audiovisual cinematic feature multimedia material and said multiple instances of advertising material in digital format, from said first and second computer readable storage mediums, respectively, and
- (ii) upload said audiovisual cinematic feature multimedia material and said multiple instances of advertising material associated with said audiovisual cinematic feature multimedia material in a digital format over said communication network;
- e. a plurality of exhibitor feature film computer readable storage mediums, wherein said upload program instructions comprise instructions to cause said server system to make said upload of said audiovisual cinematic feature multimedia material through said communication network to said plurality of exhibitor feature film computer readable storage mediums, upon request of said exhibitors, said upload being programmed to occur over a communication network in a digital format, said exhibitors storing downloaded audiovisual cinematic feature multimedia material on said exhibitor feature film computer readable storage mediums in a digital format and publically showing said audiovisual cinematic feature multimedia material;
- f. a plurality of first exhibitor advertising material computer readable storage mediums, said set of program instructions further comprising instructions to cause said server system to upload an instance of said advertising material through said communication network to a respective one of said plurality of advertising material computer readable storage mediums, each of said plurality of advertising material computer readable storage mediums receiving a respective multiple instance of advertising material in a digital format from said server system and coupling its respective instance of said multiple instances of advertising material to a publically accessible communications system;
- g. a tallying computer coupled to receive responses to each instance of said multiple instances of advertising material and the identity of the instance associated with each response;
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- h. a set of tallying instructions stored in a memory coupled to said tallying computer, controlling said tallying computer to tally said responses to each instance of said multiple instances of advertising material to assess effectiveness of each of said multiple instances of advertising material to determine a more effective instance of advertising material and to transmit said more effective instance of advertising material on said publically accessible communications system to first exhibitor advertising material computer readable storage mediums previously sent another instance of said advertising material.