System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content
Assignee3M Innovative Properties Company
InventorsBrian E. Brooks, Michael Kelly Canavan
Life of this patent
Estimating the term…
Abstract
Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample.
Claims17
A system for creating time slots for displaying content to measure effects of the displayed content, comprising:
- a memory configured to store a viewer visit duration (VVD) that target viewers normally spend at a location;
- and
- a processor coupled to the memory, the processor configured to execute program instructions for:
- determining a duration for displaying content based on VVD;
- generating time-slot samples each having the duration for displaying content;
- and
- algorithmically assigning content pieces to the time-slot samples.
A method for creating time slots for displaying content to measure effects of the displayed content implemented on a computer system having one or more processors and memories, comprising:
- receiving a viewer visit duration (VVD) that target viewers normally spend at a location;
- determining, by the one or more processors, a duration for displaying content based on VVD;
- generating, by the one or more processors, time-slot samples each having the duration for displaying content;
- and
- algorithmically assigning, by the one or more processors, content pieces to the time-slot samples.
Dependencies are inferred from the claim text.