US 9,542,688 B2Granted

Method and system for targeting small businesses

AssigneeMastercard International Incorporated

InventorsSerge Bernard, Luckner Polycarpe

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Abstract

A method for identifying business service recommendations includes: storing merchant profiles, each profile including data related to a merchant including a merchant identifier and transaction for a plurality of payment transactions; receiving, a data file including a plurality of merchant entries, each entry including data related to a merchant including a merchant identifier and firmographics; identifying a specific merchant entry where the merchant identifier corresponds to a merchant identifier in a specific merchant profile; calculating transaction scores for the specific merchant entry based on the transaction data in the specific merchant profile; identifying a related merchant entry where the firmographics correspond to the firmographics in the specific merchant entry and where the merchant identifier is not included in a merchant profile; and identifying one or more business service recommendations for the merchant related to the related merchant entry based on transaction scores and firmographics in the related merchant entry.

Claims20

Dependent claims

A method for identifying business service recommendations for targeted merchants, comprising:

storing, in a merchant database, a plurality of merchant profiles, wherein each merchant profile includes data related to a merchant including at least a merchant identifier and a plurality of transaction data entries, each transaction data entry including data related to a payment transaction;
receiving, by a receiving device, a data file including a plurality of merchant data entries, wherein each merchant data entry includes data related to a merchant including at least a merchant identifier and a plurality of firmographics;
identifying, by a processing device, a specific merchant data entry of the plurality of merchant data entries where the included merchant identifier corresponds to a merchant identifier included in a specific merchant profile stored in the merchant database;
calculating, by the processing device, one or more transactions scores for the merchant related to the specific merchant data entry based on at least the data included in one or more transaction data entries included in the specific merchant profile;
identifying, by the processing device, a related merchant data entry of the plurality of merchant data entries where the included plurality of firmographics correspond to the plurality of firmographics included in the identified specific merchant data entry and where the included merchant identifier is not included in a merchant profile stored in the merchant database;
and
identifying, by the processing device, one or more business service recommendations to adopt one or more business services for the merchant related to the identified related merchant data entry based on at least the calculated one or more transaction scores and the plurality of firmographics included in the identified related merchant data entry.

4 more elements

A system for identifying business service recommendations for targeted merchants, comprising:

a merchant database configured to store a plurality of merchant profiles, wherein each merchant profile includes data related to a merchant including at least a merchant identifier and a plurality of transaction data entries, each transaction data entry including data related to a payment transaction;
a receiving device configured to receive a data file including a plurality of merchant data entries, wherein each merchant data entry includes data related to a merchant including at least a merchant identifier and a plurality of firmographics;
and
a processing device configured to
identify a specific merchant data entry of the plurality of merchant data entries where the included merchant identifier corresponds to a merchant identifier included in a specific merchant profile stored in the merchant database,
calculate one or more transactions scores for the merchant related to the specific merchant data entry based on at least the data included in one or more transaction data entries included in the specific merchant profile,
identify a related merchant data entry of the plurality of merchant data entries where the included plurality of firmographics correspond to the plurality of firmographics included in the identified specific merchant data entry and where the included merchant identifier is not included in a merchant profile stored in the merchant database, and
identify one or more business service recommendations to adopt one or more business services for the merchant related to the identified related merchant data entry based on at least the calculated one or more transaction scores and the plurality of firmographics included in the identified related merchant data entry.

5 more elements

Dependencies are inferred from the claim text.