Targeted content provisioning based upon tagged search results

A system for providing targeted content to users based upon tagged search results, comprising:

• one or more processors and one or more memories storing computer-usable instructions configured to:
• maintain a set of personal tag collections for a first user, the set of personal tag collections comprising a first personal tag collection comprising one or more tagged search results tagged by the first user with a first tag;
• identify a first topic of interest for the first user based upon the first tag;
• provide first targeted content to the first user based upon the first topic of interest;
• generate a second personal tag collection comprising one or more tagged search results tagged by the first user with a second tag;
• represent the set of personal tag collections as one or more bi-partite graphs;
• and
• traverse the one or more bi-partite graphs to determine that the first personal tag collection corresponds to a category and that the second personal tag collection corresponds to the same category.

One or more hardware computer readable medium comprising instructions which when executed at least in part via a processing unit perform a method for providing targeted content to users based upon tagged search results, comprising:

• maintaining a set of personal tag collections for a first user, the set of personal tag collections comprising a first personal tag collection comprising one or more tagged search results tagged by the first user with a first tag;
• identifying a first topic of interest for the first user based upon the first tag;
• providing first targeted content to the first user based upon the first topic of interest;
• generating a second personal tag collection comprising one or more tagged search results tagged by the first user with a second tag;
• representing the set of personal tag collections as one or more bi-partite graphs;
• traversing the one or more bi-partite graphs to determine that the first personal tag collection corresponds to a category and that the second personal tag collection corresponds to the same category;
• identifying a second topic of interest based on the category;
• and
• providing second targeted content to the first user based upon the second topic of interest.