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US 9,542,475 B2Granted
Presenting content in accordance with a placement designation
AssigneeGoogle Inc.
InventorEzequiel Vidra
Life of this patent
Estimating the term…
Abstract
Methods, systems, and computer program products are provided for presenting content in accordance with a placement designation. One example method includes identifying terms associated with a campaign, the campaign having an associated content item that is presented to users responsive to requests for content, receiving an indication of a placement designation including targeting criteria for presenting the content item in a search suggestion control along with search suggestions, storing information associated with the campaign, and processing content requests.
Claims20
A computer-implemented method comprising:
- updating a user interface presented at a client device of a content sponsor to present a placement designation control that enables the content sponsor to specify that a given content item is to be presented only in an inline search suggestion control;
- receiving, through interaction with the placement designation control, an indication that the content item is to be presented in the inline search suggestion control along with search suggestions for completing a partial form of a search string, wherein the search suggestions for completing the partial form of the search string are different from search results for a given search suggestion;
- storing information related to the indication in association with the content item;
- determining that presentation of the inline search suggestion control has been triggered by entry of a given partial form of the search string entered into a search control presented at a user device;
- and
- dynamically updating the inline search suggestion control to include a presentation of the content item in the inline search suggestion control, along with one or more search suggestions, wherein the dynamic update is performed in response to entry of the given partial form of the search string and the stored association between the indication and the content item.
3 more elements
A non-transitory computer storage medium encoded with instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
- updating a user interface presented at a client device of a content sponsor to present a placement designation control that enables the content sponsor to specify that a given content item is to be presented only in an inline search suggestion control;
- receiving, through interaction with the placement designation control, an indication that the content item is to be presented in the inline search suggestion control along with search suggestions for completing a partial form of a search string, wherein the search suggestions for completing the partial form of the search string are different from search results for a given search suggestion;
- storing information related to the indication in association with the content item;
- determining that presentation of the inline search suggestion control has been triggered by entry of a given partial form of the search string entered into a search control presented at a user device;
- and
- dynamically updating the inline search suggestion control to include a presentation of the content item in the inline search suggestion control, along with one or more search suggestions, wherein the dynamic update is performed in response to entry of the given partial form of the search string and the stored association between the indication and the content item.
3 more elements
A system comprising:
- one or more processors;
- and
- one or more memory elements including instructions that, when executed, cause the one or more processors to perform operations comprising:
- updating a user interface presented at a client device of a content sponsor to present a placement designation control that enables the content sponsor to specify that a given content item is to be presented only in an inline search suggestion control;
- receiving, through interaction with the placement designation control, an indication that the content item is to be presented in the inline search suggestion control along with search suggestions for completing a partial form of a search string, wherein the search suggestions for completing the partial form of the search string are different from search results for a given search suggestion;
- storing information related to the indication in association with the content item;
- determining that presentation of the inline search suggestion control has been triggered by entry of a given partial form of the search string entered into a search control presented at a user device;
- and
- dynamically updating the inline search suggestion control to include a presentation of the content item in the inline search suggestion control, along with one or more search suggestions, wherein the dynamic update is performed in response to entry of the given partial form of the search string and the stored association between the indication and the content item.
6 more elements
Dependencies are inferred from the claim text.