Method and system for media-based event generation

A computer implemented method comprising:

• receiving, at a computing device, a plurality of user-created annotations associated with media items in a media stream, the user-created annotations created by viewing users of the media items, each user-created annotation associated with a media item of said media stream;
• receiving, at the computing device, a time trigger generated as a result of a presentation of the media stream;
• selecting, via the computing device, a user-created annotation from the plurality of user-created annotations based on the received time trigger and usage history information related to the media stream, said selection of the user-created annotation further comprising:
• identifying that a first user is viewing the presentation of the media stream;
• selecting a user-created annotation received from a second user different from and associated with the first user;
• determining that the first user is part of a community of users that includes the second user;
• and
• selecting, based on a usage history of the community of users including the first user and the second user, a user-created annotation received from one or more users in the community;
• and
• transmitting, over a network, the selected user-created annotation to a media server for selection of an associated media item, wherein the selected media item is transmitted along with the media stream.