System for inline expansion of social network content and method therefor

A method, comprising:

• causing, with a processor coupled to a network interface device, a user interface to display a newsfeed including social network content items, the newsfeed being configured to scroll to display ones of the social network content items on the user interface, wherein at least one of the social network content items includes a title and content;
• configuring, with the processor, at least one of the social network content items in an expanded state corresponding to displaying essentially all of the content of the social network content item upon a user selection;
• responsive to a first scrolling input received form the user interface, displaying the newsfeed so that the at least one social network content item is not displayed on the user interface;
• then
• responsive to a second scrolling input received from the user interface, displaying the newsfeed so that the at least one social network content item is displayed on the user interface, the at least one social network content item being displayed in a contracted state corresponding to displaying a sub-portion of the content;
• and
• when the at least one social network content item is in the expanded state, switching, with the processor, the social network content item from the expanded state to the contracted state when the at least one social network content item is scrolled off of the user interface;
• wherein switching the social network content item includes switching the at least one social network content item to the contracted state as the social network content item is scrolled off of the user interface by truncating the content of the social network content item according to a conventional grammatical demarcation other than a sentence demarcation to occupy a predetermined linear length of the newsfeed;
• and
• wherein switching the social network content item includes switching the at least one social network content item to the contracted state with an animation transitioning from the expanded state to the contracted state.

A computer readable medium comprising instructions which, when implemented on a processor, cause the processor to perform operations, comprising:

• cause a user interface to display a newsfeed including social network content items, the newsfeed being configured to scroll to display ones of the social network content items on the user interface, wherein at least one of the social network content items includes a title and content;
• configure at least one of the social network content items in an expanded state corresponding to displaying essentially all of the content of the social network content item upon a user selection;
• responsive to a first scrolling input received form the user interface, display the newsfeed so that the at least one social network content item is not displayed on the user interface;
• then
• responsive to a second scrolling input received from the user interface, display the newsfeed so that the at least one social network content item is displayed on the user interface, the at least one social network content item being displayed in a contracted state corresponding to displaying a sub-portion of the content;
• and
• when the at least one social network content item is in the expanded state, switch, with the processor, the social network content item from the expanded state to the contracted state when the at least one social network content item is scrolled off of the user interface;
• wherein switching the social network content item includes switching the at least one social network content item to the contracted state as the social network content item is scrolled off of the user interface by truncating the content of the social network content item according to a conventional grammatical demarcation other than a sentence demarcation to occupy a predetermined linear length of the newsfeed;
• and
• wherein switching the social network content item includes switching the at least one social network content item to the contracted state with an animation transitioning from the expanded state to the contracted state.