# US 9,520,060 B2 · Informational traffic light system that provides traffic light specific incentive information based on traffic light timing

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- Number: US 9,520,060 B2
- Document ID: US9520060B2
- Status: Granted
- Kind: B2
- Application number: 15/160,805
- Filed: 2016-05-20
- Published: 2016-09-15
- Granted: 2016-12-13
- Earliest claimed: 2015-01-29
- Applicants: Kennett Paul Taylor
- Inventors: Kennett Paul Taylor
- Web page: https://patentgrep.com/patent/US9520060B2

## CPC

- G08G 1/096: provided with indicators in which a mark progresses showing the time elapsed, e.g. of green phase
- G06Q 30/0241: Advertisements
- G06Q 50/40: Business processes related to the transportation industry (shipping G06Q10/083)
- G08G 1/065: by counting the vehicles in a section of the road or in a parking area, i.e. comparing incoming count with outgoing count
- G08G 1/095: Traffic lights
- G08G: TRAFFIC CONTROL SYSTEMS (guiding railway traffic, ensuring the safety of railway traffic B61L; arrangement of road signs or traffic signals E01F9/00; radar or analogous systems, sonar systems, lidar systems specially adapted for traffic control G01S13/91, G01S15/88, G01S17/88; {radar or analogous systems, sonar systems, lidar systems specially adapted for anti-collision purposes G01S13/93, G01S15/93, G01S17/93})
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A system receives data describing a light state of a traffic light and timing status of the traffic light. The light states include a first state indicating the traffic light is displaying a stop signal, and a second state indicating the traffic light is not displaying a stop signal. The timing status describes the time remaining of current state to transition to another state. The system determines, based on the state of the traffic light and the timing status, one of a plurality of messages on the display device. The messages include a first message to shut off an engine.

## Claims

### Claim 1

A system, comprising:
a display device that is associated with a traffic light and configured to be positioned for display next to the traffic light so that a plurality of motorists can view both the traffic light and the display device;
a communication subsystem;
a data processing apparatus in data communication with the display device and the communication subsystem and configured to perform operations comprising:
receiving data describing a light state of the traffic light, wherein the light states include a first state indicating the traffic light is displaying a stop signal, and a second state indicating the traffic light is not displaying a stop signal; and
receiving data describing traffic pattern statistics specific to the traffic light for which the data processing apparatus receives data describing the light state;
determining, based on the state of the traffic light and based on the traffic pattern statistics specific to the traffic light, one of a plurality of incentive messages to display on the display device, the incentive message describing a savings associated with shutting off an engine at the traffic light during the first state; and
displaying the incentive message.

### Claim 2 (depends on 1)

The system of claim 1, the operations further comprising determining to display the first message when the light state is the first state and a timing status indicates a time remaining for the first state exceeds a first time threshold.

### Claim 3 (depends on 2)

The system of claim 2, wherein the incentive message indicates at least one of fuel cost savings, fuel savings, and reduced carbon dioxide deposits over a period of time realized by a motorist turning off an engine at the traffic light.

### Claim 4 (depends on 3)

The system of claim 3, wherein the fuel cost savings is a fuel cost savings over a period of time.

### Claim 5 (depends on 4)

The system of claim 4, wherein the fuel cost savings is a monetary cost.

### Claim 6 (depends on 4)

The system of claim 4, wherein the fuel cost savings is an emission cost.

### Claim 7 (depends on 1)

The system of claim 1, wherein the traffic pattern statistics specify a number of motorists stopped at the traffic light for an average time and a time period that encompasses a plurality of times that the traffic light is in the first state, and the determining the incentive message comprises determining the cost savings based on a plurality of motorists, the average time, and the plurality of times that the traffic light is in the first state.

### Claim 8 (depends on 1)

The system of claim 1, further comprising displaying messages describing real-time traffic conditions.

### Claim 9 (depends on 1)

The system of claim 1, further comprising displaying advertisements.

### Claim 10

A traffic information display device, comprising:
a processor and a memory, the processor being communicatively coupled to the memory, and the processor configured to perform operations including;
receiving data describing a light state of the traffic light, wherein the light states include a first state indicating the traffic light is displaying a stop signal, and a second state indicating the traffic light is not displaying a stop signal; and
receiving data describing traffic pattern statistics specific to the traffic light for which the data processing apparatus receives data describing the light state;
determining, based on the state of the traffic light and based on the traffic pattern statistics specific to the traffic light, one of a plurality of incentive messages to display on the display device, the incentive message describing a savings associated with shutting off an engine at the traffic light during the first state; and
causing a display device to display the incentive message.

### Claim 11 (depends on 10)

The device of claim 10, the operations further comprising determining to display the first message when the light state is the first state and a timing status indicates a time remaining for the first state exceeds a first time threshold.

### Claim 12 (depends on 10)

The device of claim 10, wherein the incentive message indicates at least one of fuel cost savings, fuel savings, and reduced carbon dioxide deposits over a period of time realized by a motorist turning off an engine at the traffic light.

### Claim 13 (depends on 11)

The device of claim 11, wherein the fuel cost savings is a fuel cost savings over a period of time.

### Claim 14 (depends on 11)

The device of claim 11, wherein the fuel cost savings is a monetary cost.

### Claim 15 (depends on 11)

The device of claim 11, wherein the fuel cost savings is an emission cost.

### Claim 16 (depends on 11)

The device of claim 11, wherein the traffic pattern statistics specify a number of motorists stopped at the traffic light for an average time and a time period that encompasses a plurality of times that the traffic light is in the first state, and the determining the incentive message comprises determining the cost savings based on a plurality of motorists, the average time, and the plurality of times that the traffic light is in the first state.

### Claim 17

A computer-implemented method, comprising:
receiving data describing a light state of the traffic light, wherein the light states include a first state indicating the traffic light is displaying a stop signal, and a second state indicating the traffic light is not displaying a stop signal; and
receiving data describing traffic pattern statistics specific to the traffic light for which the data processing apparatus receives data describing the light state;
determining, based on the state of the traffic light and based on the traffic pattern statistics specific to the traffic light, one of a plurality of incentive messages to display on the display device, the incentive message describing a savings associated with shutting off an engine at the traffic light during the first state; and
causing a display device to display the incentive message.

### Claim 18 (depends on 17)

The method of claim 17, wherein the traffic pattern statistics specify a number of motorists stopped at the traffic light for an average time and a time period that encompasses a plurality of times that the traffic light is in the first state, and the determining the incentive message comprises determining the cost savings based on a plurality of motorists, the average time, and the plurality of times that the traffic light is in the first state.

### Claim 19 (depends on 18)

The method of claim 18, further comprising displaying messages describing real-time traffic conditions.
