# US 9,438,966 B2 · System and/or method for distributing media content and providing an option to maintain an advertising experience > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,438,966 B2 - Document ID: US9438966B2 - Status: Granted - Kind: B2 - Application number: 14/267,174 - Filed: 2014-05-01 - Published: 2014-08-28 - Granted: 2016-09-06 - Earliest claimed: 2009-01-12 - Assignees: Disney Enterprises, Inc. - Applicants: Disney Enterprises, Inc. - Inventors: Jonathan Barsook; Ariff Sidi; Anthony D'Angelo - Web page: https://patentgrep.com/patent/US9438966B2 ## CPC - H04N 21/835: Generation of protective data, e.g. certificates {(protecting software against unauthorised usage in a vending or licensing environment G06F21/10)} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G11B 27/005: {Reproducing at a different information rate from the information rate of recording (for television signals H04N5/783)} - G11B 27/105: {of operating discs} - G11B 27/34: Indicating arrangements {(indicating means incorporated in magazine or cassette G11B23/046 and G11B23/0875; indicating measured values in general G01D)} - H04N 7/163: {by receiver means only} - H04N 21/25875: {involving end-user authentication (restricting access to computer systems by authenticating users using a predetermined code G06F21/33; arrangements for secret or secure communication including means for verifying the identity or authority of a user of the system H04L9/32; networks authentication protocols H04L63/08; authentication in wireless network security H04W12/06)} - H04N 21/4542: {Blocking scenes or portions of the received content, e.g. censoring scenes} - H04N 21/4755: {for defining user preferences, e.g. favourite actors or genre (retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/8456: {by decomposing the content in the time domain, e.g. in time segments} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G11B: INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER (recording measured values in a way that does not require playback through a transducer G01D9/00; recording or playback apparatus using mechanically marked tape, e.g. punched paper tape, or using unit records, e.g. punched or magnetically marked cards G06K; transferring data from one type of record carrier to another G06K1/18; circuits for coupling output of reproducer to radio receiver H04B1/20; gramophone pick-ups or like acoustic electromechanical transducers or circuits therefor H04R) ## Abstract The subject matter disclosed herein relates to distribution of media content and a system and method for presenting a user-selectable option to permit a user to change a setting for an advertising experience during presentation of such an advertising experience. ## Claims ### Claim 1 A method for use by a media device including a processor and a display, the method comprising: presenting, using the processor, one or more gating advertisement segments required for gaining access to one or more protected segments; presenting, using the processor, during the presenting of the one or more gating advertising segments, a user-selectable option to override, via a first user input, a current default setting for the presenting of the one or more gating advertisement segments; modifying, using the processor, during the presenting of the one or more gating advertising segments, the default setting for the presenting of the one or more gating advertisement segments based on the first user input to override a current default setting for the presenting of the one or more gating advertisement segments; continue presenting, using the processor, after the modifying, the one or more gating advertisement segments based on the modified setting; and presenting, using the processor, the one or more protected segments after completing the presenting of the one or more gating advertisement segments, wherein after the one or more gating advertisement segments are presented, the one or more protected segments are re-accessible without viewing the one or more gating advertisement segments. ### Claim 2 (depends on 1) The method of claim 1, wherein the default settings include an auto continue option, wherein setting the auto continue option causes the presenting of the one or more protected segments to occur automatically after the presenting of the one or more gating advertisement segments, and resetting the auto continue option causes the presenting of the one or more protected segments to begin after a second user input and the presenting of the one or more gating advertisement segments. ### Claim 3 (depends on 1) The method of claim 1, wherein the default settings are presented based on a particular gating advertisement segment. ### Claim 4 (depends on 1) The method of claim 1 further comprising: presenting, using the processor, a second user-selectable option to override, via a second user input, default settings for the presentation of one or more gating advertisement segments while presenting the one or more gating advertisement segments. ### Claim 5 (depends on 4) The method of claim 4, wherein the default settings include a stay-on-advertisement option, wherein setting the stay-on-advertisement option causes the presenting of the one or more gating advertisement segments continues to present a first gating advertisement segment of the one or more gating advertisement segments after an expiration of a predetermined time, and resetting the stay-on-advertisement option causes the presenting of the one or more gating advertisement segments moves to presenting a second gating advertisement of the one or more gating advertisement segments after the expiration the predetermined time. ### Claim 6 (depends on 1) The method of claim 1, wherein the one or more gating advertisement segments are obtained from an advertisement server over a network. ### Claim 7 (depends on 1) The method of claim 1, wherein the one or more protected segments are obtained from a content server over a network. ### Claim 8 A media device comprising: a display; and a processor configured to: present, using the processor, one or more gating advertisement segments required for gaining access to one or more protected segments; present, during the presenting of the one or more gating advertising segments, a user-selectable option to override, via a first user input, a current default setting for the presenting of the one or more gating advertisement segments; modify, during the presenting of the one or more gating advertising segments, the default setting for the presentation of the one or more gating advertisement segments based on the first user input to override a current default setting for the presenting of the one or more gating advertisement segments; continue presenting, after the modifying, the one or more gating advertisement segments based on the modified setting; and present the one or more protected segments after completing the presenting of the one or more gating advertisement segments, wherein after the one or more gating advertisement segments are presented, the one or more protected segments are re-accessible without viewing the one or more gating advertisement segments. ### Claim 9 (depends on 8) The media device of claim 8, wherein the default settings include an auto continue option, wherein setting the auto continue option causes the presenting of the one or more protected segments to occur automatically after the presenting of the one or more gating advertisement segments, and resetting the auto continue option causes the presenting of the one or more protected segments to begin after a second user input and the presenting of the one or more gating advertisement segments. ### Claim 10 (depends on 8) The media device of claim 8, wherein the default settings are presented based on a particular gating advertisement segment. ### Claim 11 (depends on 8) The media device of claim 8, wherein the processor is further configured to present a second user-selectable option to override, via a second user input, default settings for the presentation of one or more gating advertisement segments while presenting the one or more gating advertisement segments. ### Claim 12 (depends on 11) The media device of claim 11, wherein the default settings include a stay-on-advertisement option, wherein setting the stay-on-advertisement option causes the presenting of the one or more gating advertisement segments continues to present a first gating advertisement segment of the one or more gating advertisement segments after an expiration of a predetermined time, and resetting the stay-on-advertisement option causes the presenting of the one or more gating advertisement segments moves to presenting a second gating advertisement of the one or more gating advertisement segments after the expiration the predetermined time. ### Claim 13 (depends on 8) The media device of claim 8, wherein the one or more gating advertisement segments are obtained from an advertisement server over a network. ### Claim 14 (depends on 8) The media device of claim 8, wherein the one or more protected segments are obtained from a content server over a network.