# US 9,438,956 B2 · User interfaces for web-based video player

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 9,438,956 B2
- Document ID: US9438956B2
- Status: Granted
- Kind: B2
- Application number: 14/823,972
- Filed: 2015-08-11
- Published: 2015-12-03
- Granted: 2016-09-06
- Earliest claimed: 2007-05-02
- Assignees: Google Inc.
- Applicants: Google Inc.
- Inventors: Christoform Miller; Shivakumar Rajaraman; Jasson Schrock; Virginia Wang
- Web page: https://patentgrep.com/patent/US9438956B2

## CPC

- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- H04N 7/17318: {Direct or substantially direct transmission and handling of requests}
- H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement}
- H04N 21/2393: {involving handling client requests (scheduling or organising the servicing of application requests H04L67/60)}
- H04N 21/2743: Video hosting of uploaded data from client
- H04N 21/4143: {embedded in a} Personal Computer [PC]
- H04N 21/4312: {involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations}
- H04N 21/4314: {for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid}
- H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window}
- H04N 21/47: End-user applications
- H04N 21/47202: {for requesting content on demand, e.g. video on demand}
- H04N 21/47217: {for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks (specific graphical features in visual interfaces H04N21/4312)}
- H04N 21/478: Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

A system, method and various user interfaces enable association of advertising content with requested shared video content for access via a web-based video player. Advertising content is provided selectively in conjunction with playback of video content. Selection of how and where advertising is displayed is based on a flexibly managed balance between providing sufficiently noticeable opportunities to access advertising information and preserving a satisfying viewer experience in watching requested video content.

## Claims

### Claim 1

A method for providing video content, comprising:
transmitting, to a video hosting service, a user request for video content;
presenting the requested video content in a web-based video player;
responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player;
responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically and automatically updates to identify different recommended videos related to the video content requested by the user; and
responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning,
wherein the third display area is adjacent to the first display area.

### Claim 2 (depends on 1)

The method of claim 1, further comprising:
prior to presenting the post-roll presentation of advertising, displaying a frame of the post-roll presentation of advertising together with a play button; and
wherein presenting the post-roll presentation of advertising in the post-roll advertising window occurs responsive to user selection of the play button.

### Claim 3 (depends on 1)

The method of claim 1, further comprising:
presenting a user control for skipping the post-roll presentation of advertising; and
skipping the post-roll presentation of advertising in response to user selection of the control for skipping the post-roll presentation of advertising.

### Claim 4 (depends on 1)

The method of claim 1, further comprising:
prior to presenting the requested video content, loading a representative frame of the requested video content to the video playback window;
superimposing a pre-roll advertising window on the video playback window; and
presenting pre-roll advertising in the pre-roll advertising window.

### Claim 5 (depends on 1)

The method of claim 1, further comprising:
presenting, in a mid-roll advertising window superimposed on the video playback window during presentation of the requested video content, a first user control to initiate a mid-roll presentation of advertising in the mid-roll advertising window and a second user control to skip the mid-roll presentation of advertising and continue presentation of the requested video content in the video playback window, wherein the mid-roll advertising window is removed from display responsive to selection of the second user control.

### Claim 6 (depends on 5)

The method of claim 5, wherein the mid-roll advertising window is translucent such that the representative frame displayed within the video playback window is at least partially visible behind the mid-roll advertising window.

### Claim 7 (depends on 5)

The method of claim 5, further comprising sliding the mid-roll advertising window into the video playback window.

### Claim 8 (depends on 5)

The method of claim 5, further including displaying an indicator showing temporal placement and duration of the mid-roll presentation of advertising relative to the video content.

### Claim 9 (depends on 1)

The method of claim 1, wherein presenting the post-roll presentation of advertising in the post-roll advertising window further includes displaying a progress indicator indicating remaining time of the post-roll presentation of advertising.

### Claim 10 (depends on 1)

The method of claim 1, further comprising:
presenting, together with the post-roll presentation of advertising in the web-based video player, a graphical element that when selected, enables a user to share the video with a different user.

### Claim 11

A video hosting server comprising:
a processor; and
a non-transitory computer readable storage medium storing computer-executable instructions that when executed cause the processor to perform steps comprising:
presenting requested video content in a web-based video player;
responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player;
responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically and automatically updates to identify different recommended videos related to the video content requested by the user; and
responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning,
wherein the third display area is adjacent to the first display area.

### Claim 12 (depends on 11)

The video hosting server of claim 11, wherein the non-transitory computer-readable storage medium further stores instructions that when executed causes the processor to perform steps including:
prior to presenting the post-roll presentation of advertising, displaying a frame of the post-roll presentation of advertising together with a play button; and
wherein presenting the post-roll presentation of advertising in the post-roll advertising window occurs responsive to user selection of the play button.

### Claim 13 (depends on 11)

The video hosting server of claim 11, wherein the non-transitory computer-readable storage medium further stores instructions that when executed causes the processor to perform steps including:
presenting a user control for skipping the post-roll presentation of advertising; and
skipping the post-roll presentation of advertising in response to user selection of the control for skipping the post-roll presentation of advertising.

### Claim 14 (depends on 11)

The video hosting server of claim 11, wherein the non-transitory computer-readable storage medium further stores instructions that when executed causes the processor to perform steps including:
prior to presenting the requested video content, loading a representative frame of the requested video content to the video playback window;
superimposing a pre-roll advertising window on the video playback window; and
presenting pre-roll advertising in the pre-roll advertising window.

### Claim 15 (depends on 11)

The video hosting server of claim 11, wherein the non-transitory computer-readable storage medium further stores instructions that when executed causes the processor to perform steps including:
presenting together with the post-roll presentation of advertising in the web-based video player, a graphical element that when selected, enables a user to share the video with a different user.

### Claim 16

A non-transitory computer readable storage medium storing computer-executable instructions for providing video content, the instructions when executed causing a processor to perform steps comprising:
transmitting, to a video hosting service, a user request for video content;
presenting the requested video content in a web-based video player;
responsive to completing playback of the requested video content, presenting a post-roll presentation of advertising in a first display area of the web-based video player;
responsive to completing playback of the requested video content, presenting in a second display area of the web-based video player, a graphical element that periodically and automatically updates to identify different recommended videos related to the video content requested by the user; and
responsive to completing playback of the requested video content, presenting in a third display area of the web-based video player, an interface button for replaying the video content requested by the user, the interface button when selected, causing the request video content to replay from its beginning,
wherein the third display area is adjacent to the first display area.

### Claim 17 (depends on 16)

The non-transitory computer-readable storage medium of claim 16, the instructions when executed further causing the processor to perform steps including:
prior to presenting the post-roll presentation of advertising, displaying a frame of the post-roll presentation of advertising together with a play button; and
wherein presenting the post-roll presentation of advertising in the post-roll advertising window occurs responsive to user selection of the play button.

### Claim 18 (depends on 16)

The non-transitory computer-readable storage medium of claim 16, the instructions when executed further causing the processor to perform steps including:
presenting a user control for skipping the post-roll presentation of advertising; and
skipping the post-roll presentation of advertising in response to user selection of the control for skipping the post-roll presentation of advertising.

### Claim 19 (depends on 16)

The non-transitory computer-readable storage medium of claim 16, the instructions when executed further causing the processor to perform steps including:
prior to presenting the requested video content, loading a representative frame of the requested video content to the video playback window;
superimposing a pre-roll advertising window on the video playback window; and
presenting pre-roll advertising in the pre-roll advertising window.

### Claim 20 (depends on 16)

The non-transitory computer-readable storage medium of claim 16, the instructions when executed further causing the processor to perform steps including:
presenting together with the post-roll presentation of advertising in the web-based video player, a graphical element that when selected, enables a user to share the video with a different user.

### Claim 21 (depends on 1)

The method of claim 1, wherein presenting in the second display area comprises:
presenting a banner in the second display area that identifies a first recommended video; and
after a predetermined amount of time, changing the banner in the second display area to identify a second recommended video.

### Claim 22 (depends on 11)

The video hosting server of claim 11, wherein the non-transitory computer-readable storage medium further stores instructions that when executed causes the processor to perform steps including:
presenting a banner in the second display area that identifies a first recommended video; and
after a predetermined amount of time, changing the banner in the second display area to identify a second recommended video.

### Claim 23 (depends on 16)

The non-transitory computer-readable storage medium of claim 16, the instructions when executed further causing the processor to perform steps including:
presenting a banner in the second display area that identifies a first recommended video; and
after a predetermined amount of time, changing the banner in the second display area to identify a second recommended video.