# US 9,438,950 B2 · Interactive program guide with graphic program listings > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,438,950 B2 - Document ID: US9438950B2 - Status: Granted - Kind: B2 - Application number: 14/670,164 - Filed: 2015-03-26 - Published: 2015-07-16 - Granted: 2016-09-06 - Earliest claimed: 2000-01-04 - Assignees: Rovi Guides, Inc. - Applicants: Rovi Guides, Inc. - Inventors: M. Scott Reichardt - Web page: https://patentgrep.com/patent/US9438950B2 ## CPC - H04N 21/4312: {involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations} - H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window} - H04N 21/47: End-user applications - H04N 21/482: End-user interface for programme selection - H04N 21/4821: {using a grid, e.g. sorted out by channel and broadcast time} - H04N 21/4823: {using a channel name} - H04N 21/488: Data services, e.g. news ticker {(systems specially adapted for using meteorological information in broadcast systems H04H60/71)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/8126: {involving additional data, e.g. news, sports, stocks, weather forecasts} - H04N 21/8133: {specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video programme} - H04N 21/8146: {involving graphical data, e.g. 3D object, 2D graphics} - H04N 21/47211: {for requesting pay-per-view content (payment schemes payment architectures or payment protocols G06Q20/00, G07F)} - H04N 21/478: Supplemental services, e.g. displaying phone caller identification, shopping application - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Electronic program guides in which program listings may be graphically presented and in which sponsors and celebrities of those programs may be identified are provided. The electronic programs guides may be passive television program guides, interactive television program guides, and/or on-line television program guides. Television show text information, logos and/or trademarks, celebrity images, affiliation indicators, and advertisements may be present in the program listings to enhance the electronic program guides. ## Claims ### Claim 1 A method for executing a function related to a media asset in a media guidance application, the method comprising: receiving, using processing circuitry, data associated with a plurality of media assets; processing, using the processing circuitry, the data to generate a plurality of media asset listings, wherein one of the plurality of media asset listings comprises a celebrity image and a title overlaid on top of the celebrity image; generating for display the plurality of media asset listings; receiving a user selection of the celebrity image and the overlaid title associated with the one of the plurality of media asset listings; and executing a function related to the one of the plurality of media asset listings in response to the received user selection. ### Claim 2 (depends on 1) The method of claim 1, wherein the one of the plurality of media asset listings further comprises an advertisement. ### Claim 3 (depends on 1) The method of claim 1, wherein generating for display the plurality of media asset listings further comprises: arranging the plurality of media asset listings in a grid, based on content associated with the plurality of media assets. ### Claim 4 (depends on 3) The method of claim 3, wherein the one of the plurality of media asset listings is larger than other media asset listings in the plurality of media asset listings. ### Claim 5 (depends on 3) The method of claim 3, wherein the plurality of media asset listings is arranged in the grid based on categories associated with the plurality of media asset listings. ### Claim 6 (depends on 1) The method of claim 1, wherein the title corresponding to the one of the plurality of media asset listings is graphically branded. ### Claim 7 (depends on 1) The method of claim 1, wherein the data associated with the plurality of media assets is received independently from receiving the plurality of media assets. ### Claim 8 (depends on 1) The method of claim 1, wherein the one of the plurality of media asset listings further comprises a logo of a content provider. ### Claim 9 (depends on 1) The method of claim 1, wherein executing the function related to the one of the plurality of media asset listings comprises at least one of generating for display, recording, adding to a favorite list, and ordering the media asset corresponding to the one of the plurality of media asset listings. ### Claim 10 (depends on 1) The method of claim 1, wherein the one of the plurality of media asset listings further comprises a logo of a sponsor. ### Claim 11 A system for executing a function related to a media asset in a media guidance application, the system comprising: processing circuitry configured to: receive data associated with a plurality of media assets; process the data to generate a plurality of media asset listings, wherein one of the plurality of media asset listings comprises a celebrity image and a title overlaid on top of the celebrity image; and generate for display the plurality of media asset listings; receive a user selection of the celebrity image and the overlaid title associated with the one of the plurality of media asset listings; and execute a function related to the one of the plurality of media asset listings in response to the received user selection. ### Claim 12 (depends on 11) The system of claim 11, wherein the one of the plurality of media asset listings further comprises an advertisement. ### Claim 13 (depends on 11) The system of claim 11, wherein the processing circuitry is further configured to: arrange the plurality of media asset listings in a grid, based on content associated with the plurality of media assets. ### Claim 14 (depends on 13) The system of claim 13, wherein the one of the plurality of media asset listings is larger than other media asset listings in the plurality of media asset listings. ### Claim 15 (depends on 13) The system of claim 13, wherein the plurality of media asset listings is arranged in the grid based on categories associated with the plurality of media asset listings. ### Claim 16 (depends on 11) The system of claim 11, wherein the title corresponding to the one of the plurality of media asset listings is graphically branded. ### Claim 17 (depends on 11) The system of claim 11, wherein the data associated with the plurality of media assets is received independently from receiving the plurality of media assets. ### Claim 18 (depends on 11) The system of claim 11, wherein the one of the plurality of media asset listings further comprises a logo of a content provider. ### Claim 19 (depends on 11) The system of claim 11, wherein the processing circuitry is further configured to: execute the function by at least one of displaying, recording, adding to a favorite list, and ordering the media asset corresponding to the one of the plurality of media asset listings. ### Claim 20 (depends on 11) The system of claim 11, wherein the one of the plurality of media asset listings further comprises a logo of a sponsor.