# US 9,438,361 B2 · Interactive content delivery system and apparatus with global reach capability > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,438,361 B2 - Document ID: US9438361B2 - Status: Granted - Kind: B2 - Application number: 14/809,075 - Filed: 2015-07-24 - Published: 2015-11-26 - Granted: 2016-09-06 - Earliest claimed: 2013-07-02 - Applicants: Eugene Bourakov; Johnathan C. Mun; Veniamin Bourakov - Inventors: Eugene Bourakov; Johnathan C. Mun; Veniamin Bourakov - Web page: https://patentgrep.com/patent/US9438361B2 ## CPC - H04H 20/61: for local area broadcast, e.g. instore broadcast - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0241: Advertisements - H04L 67/04: specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability - H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) - H04W 4/023: {using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds} - H04L 67/53: using third party service providers - H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72) ## Abstract In a method for providing a content service to a recipient (20) in communications, a service center (14) receives information on a recipient identification and on service terminals (16) assigned, in a sender device (38), for the content. The service center (14) uploads the content to the assigned service terminals (16). The service terminal (16) receives information on a location of a transmitter device (34) of the recipient (20). The service terminal (16) compares the received location information with location information on the service terminal (16). Based on the comparing, if the service terminal is in a close proximity of the transmitter device (34) of the recipient (20) the service terminal (16) activates a first display content for inviting the service terminal (16) to display the uploaded content on a monitor of the service terminal (16). When the recipient acknowledges the first display content, the service terminal may take actions related to a second display content. ## Claims ### Claim 1 A method of providing a personalized greeting and advertisement content to a recipient in a communications system, wherein the method comprises: assigning one or more service terminals to display said content; selecting a content activation option which defines how said content will be presented to the recipient; activating the content in the assigned service terminal apparatus when the recipient is within a predetermined proximity of the service terminal apparatus, whereby at least one of the personalized message and advertising content is presented to the recipient according to the selected content activation option, wherein said content activation is an interactive content delivery, wherein the service terminal apparatus presents a first part of the content, waits for input from the identified recipient in the form of a specified change in movement, including slowing down, a body gesture, facial pattern, and/or voice acknowledgment, wherein upon receiving said input the service terminal apparatus presents a second part of the content. ### Claim 2 (depends on 1) The method of claim 1, further comprising sending identifying information about an intended recipient of said content via a sender device, wherein the sender is a registered user of a personalized greeting and advertisement content system. ### Claim 3 (depends on 2) The method of claim 2, further comprising receiving said identifying information in an assigned service terminal apparatus and uploading said content to the assigned service terminal apparatus. ### Claim 4 (depends on 2) The method of claim 2, wherein a service center apparatus is connected to the sender device via a communications network providing a global reach capability. ### Claim 5 (depends on 1) The method of claim 1, further comprising: receiving, in the service terminal apparatus, a recipient ID and location information from a transmitter device of the recipient; determining recipient location based on the location information received at the assigned service terminal apparatus; and checking for content associated with the recipient ID in a memory of the service terminal apparatus. ### Claim 6 (depends on 5) The method of claim 5, wherein the transmitter device of the recipient comprises a short range transmitter for transmitting user identification messages, wirelessly connected to a short range radio, and suitably equipped for the recipient. ### Claim 7 (depends on 5) The method of claim 5, wherein the transmitter device of the recipient comprises a GPS poster for transmitting user location information messages, wirelessly connected to the Internet, and suitably equipped to the recipient. ### Claim 8 (depends on 1) The method of claim 1, wherein a service center apparatus is connected to the service terminal apparatus via a communications network providing a global reach capability. ### Claim 9 (depends on 1) The method of claim 1, wherein the content service comprises at least one of a greeting service and an advertising service. ### Claim 10 (depends on 1) The method of claim 1, wherein the service terminal apparatus comprises a receiver device having a short range radio capable of listening to customer identification messages. ### Claim 11 (depends on 10) The method of claim 10, wherein the receiver device of the service terminal apparatus comprises a GPS sensor for identifying a location of a GPS poster. ### Claim 12 (depends on 1) The method of claim 1, further comprising allowing a user of the sender device to create and display personalized greeting or advertisement content over a global reach media. ### Claim 13 (depends on 1) The method of claim 1, further comprising employing a priority logic and a queue technique if more than one recipient is simultaneously found in close proximity of the service terminal apparatus. ### Claim 14 (depends on 1) The method of claim 1, wherein the first part of the content is presented to a recipient via a publicly viewable service terminal, and said first part of the content informs the recipient that the second part of the content will only be viewable on a private service terminal. ### Claim 15 (depends on 1) The method according to claim 1, wherein the second part of the content comprises at least one of a pre-recorded interaction, a request for a live interaction, and a live interaction. ### Claim 16 (depends on 1) The method according to claim 1, wherein the second part of the content is presented to the recipient when the recipient makes particular gestures or facial reactions, or through speech recognition. ### Claim 17 A service center apparatus for a communications system, wherein the service center apparatus is configured to: receive identifying information on a recipient intended to receive content; receive information identifying one or more service terminal apparatuses; receive a content activation option which defines how said content will be presented to the recipient; upload the content to the one or more assigned service terminal apparatuses; and transmit the received identifying information to the one or more assigned service terminal apparatuses, wherein the content in one of said service terminal apparatuses is activated when the recipient is within a predetermined proximity of the service terminal apparatus, whereby at least one of a personalized message and advertising content is presented to the recipient according to the selected content activation option, wherein said content activation is an interactive content delivery, wherein the service terminal apparatus presents a first part of the content, waits for input from the identified recipient in the form of a specified change in movement, including slowing down, a body gesture, facial pattern, and/or voice acknowledgment, wherein upon receiving said input the service terminal apparatus presents a second part of the content. ### Claim 18 (depends on 17) The service center apparatus of claim 17 further configured to: receive information on a location of a transmitter device of the recipient; and transmit the information on the location of the transmitter device of the recipient to the same service terminal apparatus where the content was uploaded. ### Claim 19 (depends on 17) The service center apparatus of claim 17 further configured to: receive a time schedule for presenting said content; and transmit the received time schedule to the one or more assigned service terminals apparatuses. ### Claim 20 (depends on 17) The service center apparatus of claim 17 comprising a service center node capable of data management of electronic content and business logic support. ### Claim 21 A service terminal apparatus for a communications system, wherein the service terminal apparatus is configured to: upload a content based on an upload content service message received from a service center apparatus, said content comprising at least one of a personalized message and advertising; receive a content activation option which defines how said content will be presented to the recipient; receive information on a location of a transmitter device of a recipient intended to receive said content; compare the received location information with location information of the service terminal apparatus; and activate the content in the service terminal apparatus when the recipient is within a predetermined proximity of the service terminal apparatus, whereby at least one of the personalized message and advertising content is presented to the recipient on a monitor of the service terminal apparatus, wherein said content activation is an interactive content delivery, wherein the service terminal apparatus presents a first part of the content, waits for input from the identified recipient in the form of a specified change in movement, including slowing down, a body gesture, facial pattern, and/or voice acknowledgment, wherein upon receiving said input the service terminal apparatus presents a second part of the content. ### Claim 22 (depends on 21) The service terminal apparatus of claim 21 further configured to receive information on a time schedule for presenting said content. ### Claim 23 (depends on 21) The service terminal apparatus of claim 21 further configured to transmit location data of the service terminal apparatus to the service center apparatus.