# US 9,436,961 B2 · System and method for selling a product through an adaptable purchase interface > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,436,961 B2 - Document ID: US9436961B2 - Status: Granted - Kind: B2 - Application number: 14/255,268 - Filed: 2014-04-17 - Published: 2014-08-14 - Granted: 2016-09-06 - Earliest claimed: 2012-04-26 - Assignees: Ribbon Payments, Inc. - Applicants: Ribbon Payments, Inc. - Inventors: Hany Rashwan - Web page: https://patentgrep.com/patent/US9436961B2 ## CPC - G06Q 30/0641: {utilising user interfaces specially adapted for shopping} - G06Q 30/0244: {Optimization} - G06Q 30/0277: {Online advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A system and method for providing online commerce that includes at an online commerce platform, configuring a product profile for selling; providing a URI link of the online commerce platform that is unique to the product profile; at the online commerce platform, receiving an request to the link; identifying a referral channel of the request; conditionally selecting a product purchase interface mode from a set of interface modes at least in part based on the referral channel; transmitting a response of the selected product purchase interface mode in reply to the request; and at the purchase interface, completing a purchase from the product purchase interface. ## Claims ### Claim 1 A method for providing online commerce comprising: at an online commerce platform supported on a set of servers, storing a product profile for selling; providing a URI link of the online commerce platform that is unique to the product profile; at the online commerce platform, receiving an request to the link; identifying a referral channel of the request; conditionally selecting a product purchase interface mode from a set of interface modes at least in part based on the referral channel; transmitting a response of the selected product purchase interface mode in reply to the request, comprising: redirecting to a product purchase interface implemented within an account page on the referring channel when a first product purchase mode is selected, wherein the product purchase interface on the account page on the referring channel comprises a browser frame to a page of the online commerce platform, wherein the page of the browser frame is secured through a security certificate; and at the purchase interface, completing a purchase from the product purchase interface. ### Claim 2 (depends on 1) The method of claim 1, wherein transmitting a response of the selected product purchase interface mode further comprises responding with a product purchase interface on a page of the online commerce platform if a second product purchase mode is selected. ### Claim 3 (depends on 2) The method of claim 2, wherein responding with a product purchase interface on a page of the online commerce platform comprises rendering the product purchase interface with a template according to the referring channel. ### Claim 4 (depends on 2) The method of claim 2, wherein responding with a product purchase interface on a page of the online commerce platform comprises including meta data tags that specify an embeddable purchase interface in a response to at least one referral channel; and providing the embeddable purchase interface upon receiving a request of the referral channel. ### Claim 5 (depends on 4) The method of claim 4, wherein the embeddable purchase interface is configured to seamlessly display on activation of an advertisement. ### Claim 6 (depends on 5) The method of claim 5, wherein the meta data tag is in a header of an HTML document response and is an open graph meta tag that specifies a URI of the embeddable purchase interface, and wherein the embeddable purchase interface is a flash media file configured for implementing an interactive purchase interface. ### Claim 7 (depends on 4) The method of claim 4, wherein the embeddable purchase interface is configured to seamless display within a content stream in the referral channel. ### Claim 8 (depends on 7) The method of claim 7, wherein the meta tag is in a header of an HTML document response and is an open graph meta tag that specifies a URI of the embeddable purchase interface, and wherein the embeddable purchase interface is a flash media file configured for implementing an interactive purchase interface. ### Claim 9 (depends on 8) The method of claim 8, wherein the embeddable purchase interface is secured through a security certificate. ### Claim 10 (depends on 4) The method of claim 4, wherein at the purchase interface, completing a purchase comprises detecting account authentication status within the purchase interface; collecting billing information if billing information is not stored for detected account; and confirming purchase. ### Claim 11 (depends on 4) The method of claim 4, further comprising detecting a social network account identity, and identifying an account on the online commerce platform associated with the social network account identity; and using previously collected billing information. ### Claim 12 (depends on 1) The method of claim 1, further detecting a post that includes the link in a post on a referral channel; and monitoring actions taken within the referral channel on the post for a purchase action, and if a purchase action is executed by an account initiating a purchase process for the product. ### Claim 13 (depends on 1) The method of claim 1, further comprising providing a sharing interface with sharing options of a set of online channels, which includes at least a first online channel and a second online channel; and transmitting at least the URI link in a publication request to at least one of the online channels. ### Claim 14 (depends on 1) The method of claim 1, further comprising providing a sharing interface with a sharing option of sharing the URI link as an advertisement within an advertising distribution service. ### Claim 15 (depends on 14) The method of claim 14, further comprising collecting advertisement campaign properties and submitting the advertisement campaign properties and the URI link to the advertising distribution service. ### Claim 16 (depends on 15) The method of claim 15, further comprising collecting URI link analytics and updating at least one advertisement campaign property of the advertisement. ### Claim 17 (depends on 15) The method of claim 15, wherein the advertising distribution service is operated by the online commerce platform. ### Claim 18 (depends on 1) The method of claim 1, wherein transmitting a response of the selected product purchase interface mode further comprises if the referring channel is a first social network, redirecting to a product purchase interface implemented within an account of a first social network; if the referring channel is a media preview request of a second social network, responding with a product purchase interface on a page of the online commerce platform, wherein the product purchase interface on a page of the online commerce platform comprises open graph meta data tags that specify an embeddable purchase interface and providing the embeddable purchase interface upon receiving a request of channel; if the referring channel has no targeted product purchase mode, responding with a product purchase interface on a page of the online commerce platform. ### Claim 19 A method for providing shopping interface in an outside channel comprising: providing a URI link of AN online commerce platform that is unique to a product profile, the online commerce platform run on a set of servers; at the online commerce platform, receiving a request to the link from a first outside channel; conditionally selecting a product purchase interface from a set of interface modes based on the referral channel; redirecting to a product purchase interface implemented within an account page on the referring channel when a first product purchase interface mode is selected, the product purchase interface comprising a browser frame to a page of the online commerce platform, wherein the page of the browser frame is secured through a security certificate; when a second product purchase interface mode is selected, generating a product purchase interface response that comprises meta data tags that specify an embeddable purchase interface URI; transmitting the product purchase interface response in reply to the request; transmitting an embeddable purchase interface in reply to a second request of the first outside channel, wherein the embeddable purchase interface is configured for display within the content of the first outside channel; at the embeddable purchase interface, completing a purchase of the product. ### Claim 20 (depends on 19) The method of claim 19, wherein the meta tag is a video meta tag that references a flash file configured for displaying a product purchase interface. ### Claim 21 (depends on 19) The method of claim 19, wherein the meta tag is a purchase related meta tag that references a purchase service usable by the outside channel. ### Claim 22 (depends on 19) The method of claim 19, wherein the embeddable purchase interface is secured through a security certificate. ### Claim 23 (depends on 19) The method of claim 19, wherein the embeddable purchase interface is configured to seamlessly display on activation of an advertisement. ### Claim 24 (depends on 19) The method of claim 19, wherein the embeddable purchase interface is configured to seamless display within a content stream in the referral channel.