# US 9,436,947 B2 · Systems and methods for conducting surveys > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,436,947 B2 - Document ID: US9436947B2 - Status: Granted - Kind: B2 - Application number: 13/675,006 - Filed: 2012-11-13 - Published: 2014-05-15 - Granted: 2016-09-06 - Earliest claimed: 2012-11-13 - Assignees: Cox Media Group Digital Development, Inc. - Applicants: Cox Media Group Digital Development, Inc. - Inventors: William Robert Thiel - Web page: https://patentgrep.com/patent/US9436947B2 ## CPC - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Systems and methods for conducting one or more surveys are provided herein. In certain embodiments, one or more participants may be identified to take part in a survey. Each of the participants may be associated with a respective user computing device. The user computing devices may present each of the participants with content to rate and/or review. In this manner, each of the participants may provide a review and/or rating of the content via the user computing devices. Further, based at least in part on the review and/or rating of the content, a survey profile of the content may be determined. ## Claims ### Claim 1 A method of conducting a survey, comprising: identifying a central area having a predefined boundary for surveying one or more participants, each being associated with a respective user device; determining that a first user device associated with a first participant is within the identified central area and in response providing, over a wireless mobile network, at least a portion of survey content and first data defining a first order of presentation of the survey content to the first user device; determining that a second user device associated with a second participant is within the identified central area and in response providing, over the wireless mobile network, at least a portion of the survey content and second data defining a second order of presentation of the survey content to the second user device; receiving, by the at least one processor, a review or rating of the survey content from at least the first and the second user devices; based at least in part on receiving the review or rating from the first and second user devices, determining, by the at least one processor and based at least in part on the reviews or ratings of the survey content received from the first and second user devices, that the order of the content presented at the first and second user devices impacted the review or ratings of the survey content; revising, by the at least one processor and based at least in part on the review or rating of the survey content presented at the first user device exceeding the review or rating of the survey content presented at second user device, the order in which subsequent survey content to be reviewed or rated is sent to other user devices associated with other participants from the one or more participants, wherein revising the order comprises for at least one of the subsequent survey content sent to one of the other user devices changing the order from the second order to the first order; revising, by the at least one processor and based at least in part on the review or rating of the survey content received from the first and the second user devices, one or more parameters associated with subsequent content to be reviewed or rated that is sent to at least one of the one or more participants, wherein the one or more parameters comprises a length of the content presented to at least one of the one or more participants; determining, by the at least one processor and based at least in part on the review or rating of the survey content by at least one of the one or more participants, a survey profile of the content; and in response to revising the order, providing over the wireless mobile network, instructions to a content providing management system to present content from the survey content at the first order to a plurality of user devices. ### Claim 2 (depends on 1) The method of claim 1, further comprising: determining that a fourth user device associated with a fourth participant is within the identified central area and in response providing, over a mobile network, particular survey content different from the survey content to the fourth user device. ### Claim 3 (depends on 1) The method of claim 1, further comprising dynamically updating, by the at least one processor, the survey profile of the content as the reviews or ratings of the content are received. ### Claim 4 (depends on 3) The method of claim 3, further comprises transmitting, by the at least one processor, the dynamically updated survey profile of the content to a test sponsor in real-time. ### Claim 5 (depends on 1) The method of claim 1, wherein the content is streamed to the user computing devices. ### Claim 6 (depends on 1) The method of claim 1, wherein the content comprises one or more images, videos, recordings, or excerpts thereof. ### Claim 7 (depends on 1) The method of claim 1, wherein the content comprises one or more songs, videos, personality screen tests, billboards, advertisements, logos, messaging, talking points, multimedia content, or excerpts thereof. ### Claim 8 (depends on 1) The method of claim 1, wherein the user computing devices comprise a number of graphical user interface elements. ### Claim 9 (depends on 8) The method of claim 8, wherein the graphical user interface elements are configured to enable at least one of the one or more participants to rate or review the content. ### Claim 10 (depends on 8) The method of claim 8, wherein the graphical user interface elements are configured to enable at least one of the one or more participants to at least partially control the content. ### Claim 11 (depends on 1) The method of claim 1, further comprising: monitoring, by the at least one processor, one or more biometrics of at least one of the one or more participants; and revising, by the at least one processor and based at least in part on the one or more biometrics of at least one of the one or more participants, subsequent content to be reviewed or rated that is presented to at least one of the one or more participants; or revising, by the at least one processor and based at least in part on the one or more biometrics of at least one of the one or more participants, one or more parameters associated with the content to be reviewed or rated that is presented to at least one of the one or more participants. ### Claim 12 (depends on 1) The method of claim 1 further comprising: determining that a third user device associated with a third participant is outside the identified central area and in response not providing the survey content to the third user device. ### Claim 13 A system for conducting a survey at a central location, comprising: at least one memory that stores computer-executable instructions; at least one processor configured to access the at least one memory, wherein the at least one processor is configured to execute the computer-executable instructions to perform operations comprising: identifying a central area having a predefined boundary for surveying one or more participants, each being associated with a respective user device; determining that a first user device associated with a first participant is within the identified central area and in response providing, over a wireless mobile network, at least a portion of survey content and first data defining a first order of presentation of the survey content to the first user device; determining that a second user device associated with a second participant is within the identified central area and in response providing, over the wireless mobile network, at least a portion of the survey content and second data defining a second order of presentation of the survey content to the second user device; receiving, by the at least one processor, a review or rating of the survey content from at least the first and the second user devices; based at least in part on receiving the review or rating from the first and second user devices, determining, by the at least one processor and based at least in part on the reviews or ratings of the survey content received from the first and second user devices, that the order of the content presented at the first and second user devices impacted the review or ratings of the survey content; revising, by the at least one processor and based at least in part on the review or rating of the survey content presented at the first user device exceeding the review or rating of the survey content presented at second user device, the order in which subsequent survey content to be reviewed or rated is sent to other user devices associated with other participants from the one or more participants, wherein revising the order comprises for at least one of the subsequent survey content sent to one of the other user devices changing the order from the second order to the first order; revising, by the at least one processor and based at least in part on the review or rating of the survey content received from the first and the second user devices, one or more parameters associated with subsequent content to be reviewed or rated that is sent to at least one of the one or more participants, wherein the one or more parameters comprises a length of the content presented to at least one of the one or more participants; determining, by the at least one processor and based at least in part on the review or rating of the survey content by at least one of the one or more participants, a survey profile of the content; and in response to revising the order, providing over the wireless mobile network, instructions to a content providing management system to present content from the survey content at the first order to a plurality of user devices. ### Claim 14 (depends on 13) The system of claim 13, wherein the instructions further comprise: determining that a fourth user device associated with a fourth participant is within the identified central area and in response providing, over a mobile network, particular survey content different from the survey content to the fourth user device. ### Claim 15 (depends on 13) The system of claim 13, wherein the user computing devices are preloaded with the content. ### Claim 16 (depends on 13) The system of claim 13, wherein the content is streamed to the user computing devices. ### Claim 17 (depends on 13) The system of claim 13, wherein the content comprises one or more images, videos, recordings, or excerpts thereof. ### Claim 18 (depends on 13) The system of claim 13, wherein the user computing devices comprise a number of graphical user interface elements. ### Claim 19 (depends on 18) The system of claim 18, wherein the graphical user interface elements are configured to enable at least one of the one or more participants to rate or review the content. ### Claim 20 (depends on 18) The system of claim 18, wherein the graphical user interface elements are configured to enable at least one of the one or more participants to at least partially control the content. ### Claim 21 One or more computer-readable media storing computer-executable instructions that, when executed by at least one processor, configure the at least one processor to perform operations comprising: identifying a central area having a predefined boundary for surveying one or more participants, each being associated with a respective user device; determining that a first user device associated with a first participant is within the identified central area and in response providing, over a wireless mobile network, at least a portion of the survey content and first data defining a first order of presentation of the survey content to the first user device; determining that a second user device associated with a second participant is within the identified central area and in response providing, over the wireless mobile network, at least a portion of the survey content and second data defining a second order of presentation of the survey content to the second user device; receiving, by the at least one processor, a review or rating of the survey content from at least the first and the second user devices; based at least in part on receiving the review or rating from the first and second user devices, determining, by the at least one processor and based at least in part on the reviews or ratings of the survey content received from the first and second user devices, that the order of the content presented at the first and second user devices impacted the review or ratings of the survey content; revising, by the at least one processor and based at least in part on the review or rating of the survey content presented at the first user device exceeding the review or rating of the survey content presented at second user device, the order in which subsequent survey content to be reviewed or rated is sent to other user devices associated with other participants from the one or more participants, wherein revising the order comprises for at least one of the subsequent survey content sent to one of the other user devices changing the order from the second order to the first order; revising, by the at least one processor and based at least in part on the review or rating of the survey content received from the first and the second user devices, one or more parameters associated with subsequent content to be reviewed or rated that is sent to at least one of the one or more participants, wherein the one or more parameters comprises a length of the content resented to at least one of the one or more participants; determining, by the at least one processor and based at least in part on the review or rating of the survey content by at least one of the one or more participants, a survey profile of the content; and in response to revising the order, providing over the wireless mobile network, instructions to a content providing management system to present content from the survey content at the first order to a plurality of user devices.