# US 9,436,425 B2 · Claiming real estate in panoramic or 3D mapping environments for advertising > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 9,436,425 B2 - Document ID: US9436425B2 - Status: Granted - Kind: B2 - Application number: 14/747,246 - Filed: 2015-06-23 - Published: 2015-10-08 - Granted: 2016-09-06 - Earliest claimed: 2008-07-07 - Assignees: Google Inc. - Applicants: Google Inc. - Inventors: Ryan Hickman - Web page: https://patentgrep.com/patent/US9436425B2 ## CPC - G06F 3/14: Digital output to display device {; Cooperation and interconnection of the display device with other functional units} - A61B 8/485: {involving measuring strain or elastic properties} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0251: Targeted advertisements - G06Q 30/0261: {based on user location} - G06Q 50/16: Real estate - G06Q 50/163: Real estate management - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - A61B: DIAGNOSIS; SURGERY; IDENTIFICATION (usefulness limited to only animals A61D) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Techniques for identifying groups of features in an online geographic view of a real property and replacing and/or augmenting the groups of features with advertisement information are described. The techniques include providing a geographic view of a property within an online property management system, identifying a region of interest in the geographic view, analyzing the geographic view to locate one or more promotional features within the geographic view positioned upon a real property region, providing a user-selectable link associated with the region of interest in the geographic view, receiving a request for the region of interest in the geographic view via the user-selectable link, receiving data to alter at least one of the behavior or the appearance of the region of interest, storing the data in association with the geographic view, and updating the region of interest within the geographic view based upon the received data. ## Claims ### Claim 1 A computer-implemented method of providing content for display with geographic location images as part of an online property management system, comprising: receiving, by one or more computers, data identifying a region of interest within a panoramic image of a property; implementing a bid-based advertisement auction for the region of interest; receiving, by the one or more computers, an image; modifying the panoramic image to include the image over the region of interest by overlaying the image over the region of interest within the panoramic image of the property responsive to selection of the image in the bid-based advertisement auction based on a bid value of the image; and providing, by the one or more computers, code that includes instructions for displaying, on a client device, the image overlayed over the region of interest within the panoramic image of the property. ### Claim 2 (depends on 1) The computer-implemented method of claim 1, comprising: detecting an edge of an object that is part of the region of interest within the panoramic image of the property. ### Claim 3 (depends on 1) The computer-implemented method of claim 1, comprising: displaying, by the client device, the panoramic image including the image overlayed over the region of interest within the panoramic image of the property. ### Claim 4 (depends on 1) The computer-implemented method of claim 1, wherein the region of interest includes a visually indicated user-selectable link. ### Claim 5 (depends on 1) The computer-implemented method of claim 1, comprising: providing region of interest for display by the client device as a visually indicated user-selectable link. ### Claim 6 (depends on 1) The computer-implemented method of claim 1, wherein the panoramic image includes a street-level image of the property. ### Claim 7 (depends on 1) The computer-implemented method of claim 1, comprising: replacing the region of interest within the panoramic image of the property with the image. ### Claim 8 (depends on 1) The computer-implemented method of claim 1, comprising: receiving a request for the panoramic image of the property; and responsive to receiving the request, overlaying the image within the panoramic image of the property. ### Claim 9 (depends on 1) The computer-implemented method of claim 1, wherein the region of interest corresponds to a sign, a poster, a banner, or a billboard disposed within the panoramic image of the property. ### Claim 10 (depends on 1) The computer-implemented method of claim 1, comprising: receiving the data identifying the region of interest within the panoramic image of the property with a designation indicating that the region of interest is available for public bidding. ### Claim 11 (depends on 1) The computer-implemented method of claim 1, comprising: determining that a geographic view obtained in response to a user request includes the region of interest. ### Claim 12 (depends on 11) The computer-implemented method of claim 11, comprising: modifying the geographic view to include at least a portion of the image. ### Claim 13 (depends on 12) The computer-implemented method of claim 12, comprising: receiving the image, the image submitted by a winner of the bid-based advertisement auction. ### Claim 14 An online property management system, comprising one or more computers and one or more storage device storing instructions operable, when executed by the one or more computers, to cause the one or more computers to perform operations including: receiving, by the one or more computers, data identifying a region of interest within a panoramic image of a property; implementing a bid-based advertisement auction for the region of interest; receiving, by the one or more computers, an image; modifying the panoramic image to include the image over the region of interest by overlaying the image over the region of interest within the panoramic image of the property responsive to selection of the image in the bid-based advertisement auction based on a bid value of the image; and providing, by the one or more computers, code that includes instructions for displaying, on a client device, the image overlayed over the region of interest within the panoramic image of the property. ### Claim 15 (depends on 14) The system of claim 14, wherein the region of interest corresponds to a sign, a poster, a banner, or a billboard disposed within the panoramic image of the property. ### Claim 16 A non-transitory computer-readable medium storing software instructions comprising instructions executable by one or more computers which, upon execution, cause the one or more computers to perform operations including: receiving, by the one or more computers, data identifying a region of interest within a panoramic image of a property; implementing a bid-based advertisement auction for the region of interest; receiving, by the one or more computers, an image; modifying the panoramic image to include the image over the region of interest by overlaying the image over the region of interest within the panoramic image of the property responsive to selection of the image in the bid-based advertisement auction based on a bid value of the image; and providing, by the one or more computers, code that includes instructions for displaying, on a client device, the image overlayed over the region of interest within the panoramic image of the property. ### Claim 17 (depends on 16) The non-transitory computer readable medium of claim 16, comprising instructions executable by one or more computers which, upon execution, cause the one or more computers to perform operations including: detecting an edge of an object that is part of the region of interest within the panoramic image of the property. ### Claim 18 (depends on 16) The non-transitory computer readable medium of claim 16, comprising instructions executable by one or more computers which, upon execution, cause the one or more computers to perform operations including: receiving a request for the panoramic image of the property; and responsive to receiving the request, overlaying the image within the panoramic image of the property.