Method of advertising using mobile communications

A method comprising:

• initiating a communication by a mobile communication terminal to another mobile communication terminal by receiving a user selection of a sponsor financed communication application available to control said communication;
• establishing said communication using said sponsor financed communication application by transmitting one or more signaling messages, at least one of the signaling messages including one or more advertisements, wherein the one or more advertisements are unrelated to the another mobile communication terminal;
• inserting presentation of one or more of the advertisements at said mobile communication terminal, the another mobile communication terminal, or a combination thereof when said communication between the mobile communication terminal and the another mobile communication terminal is in progress;
• and
• charging the cost of said communication to a provider of said sponsor financed communication application.

A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:

• initiating a communication to a mobile communication terminal by receiving a user selection of a sponsor financed communication application available to control said communication;
• establishing said communication using said sponsor financed communication application by transmitting one or more signaling messages, at least one of the signaling messages including one or more advertisements, wherein the one or more advertisements are unrelated to the mobile communication terminal;
• inserting presentation of one or more of the advertisements at the apparatus, the mobile communication terminal, or a combination thereof when said communication between the apparatus and the mobile communication terminal is in progress;
• and
• charging the cost of said communication to a provider of said sponsor financed communication application.

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
• initiate a communication to a mobile communication terminal by receiving a user selection of a sponsor financed communication application available to control said communication;
• establish said communication using said sponsor financed communication application by transmitting one or more signaling messages, at least one of the signaling messages including one or more advertisements, wherein the one or more advertisements are unrelated to the mobile communication terminal;
• insert presentation of one or more of the advertisements at the apparatus, the mobile communication terminal, or a combination thereof when said communication between the apparatus and the mobile communication terminal is in progress;
• and
• charge the cost of said communication to a provider of said sponsor financed communication application.

A user interface comprising:

• a display;
• a memory for storing an application module;
• and
• a control unit connected to the memory and display, the control unit being configured to:
• initiate a communication from a mobile communication terminal comprising the user interface to another mobile communication terminal, by receiving a user selection of a sponsor financed communication application available to control said communication;
• establish said communication using said sponsor financed communication application by transmitting one or more signaling messages, at least one of the signaling messages including one or more advertisements, wherein the one or more advertisements are unrelated to the another mobile communication terminal;
• insert presentation of one or more of the advertisements at the apparatus, said mobile communication terminal, or a combination thereof when said communication between the apparatus and the mobile communication terminal is in progress;
• and
• charge the cost of said communication to a provider of said sponsor financed communication application.