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US 9,432,714 B2Granted
Method and system for automatically targeting ads to television media using demographic similarity
AssigneeADAP.TV, Inc.
InventorsBrendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
Life of this patent
Estimating the term…
Abstract
Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
Claims21
A computer-implemented method for targeting advertisements to television media, the method comprising:
- receiving, by a server, information related to previous customers of at least one of a product and service, the information related to previous customers including a plurality of variables related to demographics;
- updating, by the server, customer records for the previous customers based on the received information related to previous customers;
- creating, by the server, a demographic profile for the at least one of the product and service from the customer records, the demographic profile comprising scored target demographics for the at least one of the product and service based at least in part on a combination of the plurality of variables related to demographics from the customer records;
- receiving media demographic profiles for a plurality of advertising media assets, the media demographic profiles being based on viewer demographic information;
- calculating similarity measures between the demographic profile for the at least one of the product and service and the plurality of media demographic profiles for the plurality of advertising media assets;
- and
- selecting an advertising media asset from the plurality of advertising media assets based on a calculated similarity measure between the demographic profile for the at least one of the product and service and a media demographic profile of the selected advertising media asset.
4 more elements
A system for targeting advertisements to television media, the system including:
- a memory having processor-readable instructions stored therein;
- and
- a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a method, the method including:
- receiving, by a server, information related to previous customers of at least one of a product and service, the information related to previous customers including a plurality of variables related to demographics;
- updating, by the server, customer records for the previous customers based on the received information related to previous customers;
- creating, by the server, a demographic profile for the at least one of the product and service from the customer records, the demographic profile comprising scored target demographics for the at least one of the product and service based at least in part on a combination of the plurality of variables related to demographics from the customer records;
- receiving media demographic profiles for a plurality of advertising media assets, the media demographic profiles being based on viewer demographic information;
- calculating similarity measures between the demographic profile for the at least one of the product and service and the plurality of media demographic profiles for the plurality of advertising media assets;
- and
- selecting an advertising media asset from the plurality of advertising media assets based on a calculated similarity measure between the demographic profile for the at least one of the product and service and a media demographic profile of the selected advertising media asset.
7 more elements
A non-transitory computer readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for targeting advertisements to television media, the method comprising:
- receiving, by a server, information related to previous customers of at least one of a product and service, the information related to previous customers including a plurality of variables related to demographics;
- updating, by the server, customer records for the previous customers based on the received information related to previous customers;
- creating, by the server, a demographic profile for the at least one of the product and service from the customer records, the demographic profile comprising scored target demographics for the at least one of the product and service based at least in part on a combination of the plurality of variables related to demographics from the customer records;
- receiving media demographic profiles for a plurality of advertising media assets, the media demographic profiles being based on viewer demographic information;
- calculating similarity measures between the demographic profile for the at least one of the product and service and the plurality of media demographic profiles for the plurality of advertising media assets;
- and
- selecting an advertising media asset from the plurality of advertising media assets based on a calculated similarity measure between the demographic profile for the at least one of the product and service and a media demographic profile of the selected advertising media asset.
4 more elements
Dependencies are inferred from the claim text.