US 9,432,482 B2Granted

Asynchronous and synchronous resource links

AssigneeGoogle Inc.

InventorsZhongli Ding, Dragan Zivkovic

Life of this patent

Estimating the term…

Loading patent…

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing asynchronous and synchronous links to resources. According to one example implementation, a method includes receiving a request for a resource, identifying resources to be referenced by the requested resource, and identifying one or more of the referenced resources that are associated with client-side click tracking, and one or more of the referenced resources that are associated with server-side click tracking. The method also includes providing the requested resource. The provided resource includes one or more client-side click tracking links to the referenced resources that are associated with client-side click tracking, and one or more server-side click tracking links to the referenced resources that are associated with server-side click tracking.

Claims35

Dependent claims

A computer-implemented method comprising:

receiving, by one or more servers and from a client device, a request for a document;
identifying, by at least one of the one or more servers, multiple resources to which the requested resource is to be linked;
selecting, for each of the identified multiple resources, a tracking option from among a set of tracking options that includes at least asynchronous client-side tracking and synchronous server-side tracking;
generating the requested resource to include:
one or more asynchronous client-side tracking links for one or more resources for which asynchronous client-side tracking was selected, wherein each client-side tracking link includes code that causes the client device to generate data indicating a selection of the link, and to transmit the generated data to a server asynchronous with the selection,
local storage monitoring code configured to cause the client device to (i) accumulate tracking data for multiple selections of the one or more asynchronous client-side tracking links, (ii) detect a predetermined trigger, and (iii) send the accumulated tracking data to one or more servers in response to detecting the predetermined trigger, and
one or more synchronous server-side tracking links for one or more resources for which synchronous server-side tracking was selected, wherein each server-side tracking link includes code that causes a server to generate data indicating a selection of the link, synchronous with the selection;
and
providing the generated document to the client device in response to the request.

6 more elements

A system comprising:

one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
receiving, by one or more servers and from a client device, a request for a document;
identifying, by at least one of the one or more servers, multiple resources to which the requested document is to be linked;
selecting, for each of the identified multiple resources, a tracking option from among a set of tracking options that includes at least asynchronous client-side tracking and synchronous server-side tracking;
generating the requested resource to include:
one or more asynchronous client-side tracking links for one or more resources for which asynchronous client-side tracking was selected, wherein each asynchronous client-side tracking link includes code that causes the client device to generate tracking data indicating a selection of the link, and to transmit the generated data to a server asynchronous with the selection,
local storage monitoring code configured to cause the client device to (i) accumulate tracking data for multiple selections of the one or more asynchronous client-side tracking links, (ii) detect a predetermined trigger, and (iii) send the accumulated tracking data to one or more servers in response to detecting the predetermined trigger, and
one or more synchronous server-side tracking links for one or more resources for which synchronous server-side tracking was selected, wherein each synchronous server-side tracking link includes code that causes a server to generate data indicating a selection of the link, synchronous with the selection;
and
providing the generated document to the client device in response to the request.

7 more elements

A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:

receiving, by one or more servers and from a client device, a request for a document;
identifying, by at least one of the one or more servers, multiple resources to which the requested document is to be linked;
selecting, for each of the identified multiple resources, a tracking option from among a set of tracking options that includes at least asynchronous client-side tracking and synchronous server-side tracking;
generating the requested resource to include:
one or more asynchronous client-side tracking links for one or more resources for which asynchronous client-side tracking was selected, wherein each asynchronous client-side tracking link includes code that causes the client device to generate tracking data indicating a selection of the link, and to transmit the generated data to a server asynchronous with the selection,
local storage monitoring code configured to cause the client device to (i) accumulate tracking data for multiple selections of the one or more asynchronous client-side tracking links, (ii) detect a predetermined trigger, and (iii) send the accumulated tracking data to one or more servers in response to detecting the predetermined trigger, and
one or more synchronous server-side tracking links for one or more resources for which synchronous server-side tracking was selected, wherein each synchronous server-side tracking link includes code that causes a server to generate data indicating a selection of the link, synchronous with the selection;
and
providing the generated document to the client device in response to the request.

6 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/222,941Filed 31 Aug 2011
Published: US 2015/0172150 A118 Jun 2015
Granted: 30 Aug 2016
Term ends: Not estimatedThe source records don’t support an estimate.

Classification9 codes

H04L 67/02
Protocols: based on web technology, e.g. hypertext transfer protocol [HTTP]
G06F 16/95
Details of database functions independent of the retrieved data types: retrieval from the web
G06F 16/958
Retrieval from the web: organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
H04L 43/10
Arrangements for monitoring or testing data switching networks: active monitoring, e.g. heartbeat, ping or trace-route