Virtual planogram management, systems, and methods

An interactive transaction system, comprising:

• a first device comprising a camera, a processor, a recognition module, and a display, the recognition module configuring the processor to:
• capture image data, via the camera, of physically present product items;
• convert image data of physical features of the physically present product items into image features;
• obtain a virtual planogram selected based on the image features wherein the selected virtual planogram includes a virtual product display fixture based on a real-world product display fixture, and comprising an expansion of the real-world product display fixture to unavailable real-world space;
• present a virtual store space relative to the physically present product items, wherein the virtual store space comprises a first representation of a first virtual inventory item of a first retailer, and a second representation of a second virtual inventory item of a second different retailer, and wherein the first and second representations are presented on the product display fixture according to the virtual planogram;
• a consumer interface configured to obtain a consumer selection associated with at least one of the first and second virtual inventory items;
• and
• a transaction device configured to obtain account data related to a consumer and the consumer selection, and initiate a transaction associated with the consumer selection.