Method and system for facilitating data access and management on a secure token

A server operated by a value added service provider comprising:

• a processor coupled with a network interface for communicating over a network, wherein the server is associated with a first value added service provider and is configured to:
• receive a directory identifier from an issuer bank server computer corresponding to a first directory instance of multiple directory instances in a file system on a secure token device, wherein the file system includes an open storage architecture having a common data storage space shared by multiple value added service providers, and wherein the first directory instance is associated with the first value added service provider for use with the secure token device,
• provide access parameters to a first value-added application associated with the first value added service provider stored on a client device, wherein the client device is configured to store multiple value-added applications associated respectively with the multiple value added service providers for access to the common data storage space of the secure token device, and
• wherein data stored in the common data storage space associated with the first value added service provider is shared among the first value-added application and a second value-added application associated with a second value added service provider when a customer is participating in a joint promotional program of the first value added service provider and the second value added service provider, and
• wherein the data associated with the first value added service provider is only accessible by the first value-added application when the customer is not participating in the joint promotional program of the first value added service provider and the second value added service provider.