Delivering personalized content based on a social graph of sharing activity of users of the open web

A method comprising:

• receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site;
• storing the first activity information at a storage server;
• receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein a personally identifiable information of the recipient includes an e-mail address of the recipient, and no personally identifiable information of the recipient collected in collecting the second activity information;
• using at least one processor, attempting to identify a first node representative of the sender in a social graph;
• when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;
• and
• based on at least information associated with the second node in the social graph, selecting a personalized digital content for delivery to at least one of the recipient or sender.

A method comprising:

• receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein a personally identifiable information of the sender includes an e-mail address of the sender, and no personally identifiable information of the sender is collected in collecting the first activity information;
• storing the first activity information at a storage server;
• receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server;
• using at least one processor, attempting to identify a first node representative of the sender in a social graph;
• when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;
• and
• based on at least information associated with the second node in the social graph, selecting a personalized digital content for delivery to at least one of the recipient or sender.

A method comprising:

• receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein no personally identifiable information of the sender is collected in collecting the first activity information;
• storing the first activity information at a storage server;
• receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient collected in collecting the second activity information, and the personally identifiable information of the recipient comprises an e-mail address of the recipient;
• using at least one processor, attempting to identify a first node representative of the sender in a social graph;
• when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;
• and
• based on at least information associated with the second node in the social graph, selecting a personalized digital content for delivery to the sender.

A method comprising:

• receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein no personally identifiable information of the sender is collected in collecting the first activity information, and the no personally identifiable information of the sender is collected comprises not collecting an e-mail address of the sender;
• storing the first activity information at a storage server;
• receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient collected in collecting the second activity information;
• using at least one processor, attempting to identify a first node representative of the sender in a social graph;
• when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;
• and
• based on at least information associated with the second node in the social graph, selecting a personalized digital content for delivery to the sender.

A method comprising:

• receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein no personally identifiable information of the sender is collected in collecting the first activity information;
• storing the first activity information at a storage server;
• receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient collected in collecting the second activity information, and the no personally identifiable information of the recipient is collected comprises not collecting an e-mail address of the recipient;
• using at least one processor, attempting to identify a first node representative of the sender in a social graph;
• when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;
• and
• based on at least information associated with the second node in the social graph, selecting a personalized digital content for delivery to the sender.

A method comprising:

• receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein no personally identifiable information of the sender is collected in collecting the first activity information, and the personally identifiable information comprises e-mail addresses;
• storing the first activity information at a storage server;
• receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient collected in collecting the second activity information;
• using at least one processor, attempting to identify a first node representative of the sender in a social graph;
• when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph;
• and
• based on at least information associated with the second node in the social graph, selecting a personalized digital content for delivery to the sender.