Method for selecting and broadcasting a message, and system and message broadcasting server for implementing the method

A method for selecting and broadcasting a message, the method to be implemented using a message broadcasting server and a mobile device coupled to the message broadcasting server, the message broadcasting server storing a plurality of messages therein and to be coupled to a multimedia device that is operable to continuously send out a device identification via short range wireless communication, the method comprising the steps of:

• a) upon receiving the device identification from the multimedia device via the short range wireless communication, sending, by the mobile device, a personal identification and the device identification to the message broadcasting server, the personal identification being associated with a user of the mobile device;
• b) in response to receipt of the personal identification and the device identification, selecting, by the message broadcasting server, one of the messages to be broadcasted according to the personal identification;
• and
• c) transmitting by the message broadcasting server, the selected one of the messages to at least one of the mobile device and the multimedia device.

A system for selecting and broadcasting a message, comprising:

• a multimedia device including a first short-range wireless communication unit for continuously sending out a device identification;
• a mobile device including a second short-range wireless communication unit for receiving data, and a storage medium that stores therein a personal identification which is associated with a user of said mobile device;
• and
• a message broadcasting server storing a plurality of messages therein;
• wherein, upon receiving the device identification from said multimedia device via said second short range wireless communication unit, said mobile device transmits the device identification and the personal identification to said message broadcasting server;
• in response to receipt of the personal identification and the device identification, said message broadcasting server is programmed to select one of the messages to be broadcasted according to the personal identification, and to transmit the selected one of the messages to at least one of said mobile device and said multimedia device.

A message broadcasting server for selecting and broadcasting a message, said message broadcasting server to be coupled to a mobile device and a multimedia device, the multimedia device being operable to continuously send out a device identification via short range wireless communication, the mobile device being operable to send a personal identification that is associated with a user of the mobile device upon receiving the device identification from the multimedia device via the short range wireless communication, said message broadcasting server comprising:

• a central processing unit (CPU);
• a database storing a plurality of messages therein;
• and
• a network interface enabling communication via a network;
• wherein said message broadcasting server is enabled to receive the personal identification and the device identification from the mobile device via said network interface;
• in response to receipt of the personal identification and the device identification, said CPU is programmed to select one of the messages stored in said database to be broadcasted according to the personal identification, and to transmit the selected one of the messages to at least one of the mobile device and the multimedia device.