Method and apparatus for presenting advertising in content having an emotional context
AssigneeAT&T Intellectual Property I, L.P.
InventorSimon D. Byers
Life of this patent
Estimating the term…
Abstract
Aspects of the subject disclosure may include, for example, receiving a media program on a first media channel, detecting a first segment in the media program, where the first segment comprises media content combined with an embedded advertisement, determining a first emotional context from a first analysis of the media content, determining a second emotional context from a second analysis of the embedded advertisement, and detecting an inconsistency between the first emotional context and the second emotional context. Other embodiments are disclosed.
Claims20
A device, comprising:
- at least one processor;
- and
- at least one memory that stores executable instructions that, when executed by the at least one processor, facilitate performance of operations, comprising:
- receiving a media program having advertisement slots for presenting advertisements with the media program;
- determining a first emotional context from a first analysis of a first segment of the media program to predict an emotional bias associated with viewing the first segment, the first analysis comprising image processing of programming content in the first segment;
- obtaining an advertisement having a correlation to the first emotional context of the first segment determined from the first analysis;
- and
- presenting the advertisement in one of the advertisement slots of the media program occurring after the first segment,
- wherein responsive to the first emotional context comprising a negative event, the correlation of the advertisement is in accordance with the advertisement mitigating the negative event.
A non-transitory machine-readable storage device, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:
- receiving a media program on a first media channel;
- detecting a first segment in the media program, wherein the first segment comprises media content combined with an embedded advertisement;
- determining a first emotional context from a first analysis of the media content to predict a first emotional bias associated with viewing the media content, the first analysis comprising image processing of the media content;
- determining a second emotional context from a second analysis of the embedded advertisement to predict a second emotional bias associated with viewing the embedded advertisement;
- and
- detecting an inconsistency between the first emotional context and the second emotional context.
A method, comprising:
- receiving, by a system comprising a processor, a media program;
- identifying, by the system, a segment in the media program;
- performing, by the system, emotional context analysis on the segment to determine an event state of subject matter presented in the segment and to predict an emotional bias associated with viewing the segment, the emotional context analysis comprising image processing of programming content in the segment;
- and
- obtaining, by the system, an advertisement having a correlation to the event state,
- wherein responsive to the event state comprising a negative event, the correlation of the advertisement is in accordance with the advertisement mitigating the negative event.
Dependencies are inferred from the claim text.