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AssigneeHulu, LLC
InventorsRichard W. Tom, Eric I. Feng, Hua Zheng, Jean-Paul Colaco, Adam W. Miller
Estimating the term…
A method determines user preference information for a user for a number of advertisements in a set of advertising blocks and a temporal distribution of the advertising blocks. When each advertising block in the set of advertising blocks occurs according to the temporal distribution during sending of a video program, the method determines a number of advertisements in the advertising block based on the user preference information, determines advertisements for the advertising block equal to the number of advertisements, and sends the determined advertisements during the advertising block.
A method comprising:
A method comprising:
A non-transitory computer-readable storage medium containing instructions, that when executed, control a computer system to be configured for:
Dependencies are inferred from the claim text.
From the US filing history. Foreign family members aren’t listed.
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Monomedia components thereof: involving advertisement data
Operations research, analysis or management: strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions…
Commerce: marketing; Price estimation or determination; Fundraising
Marketing; Price estimation or determination; Fundraising: advertisements
About 2 years 4 months of term left · ends 10 Mar 2029 (estimated)
1. Field of the Invention
The present invention relates to systems and methods for providing streaming media to users, and in particular, to a system and method for directed advertising in said streaming media.
2. Description of the Related Art
Referring now to the drawings in which like reference numbers represent corresponding parts throughout:
FIG. 1 is a diagram illustrating an exemplary media program system;
FIG. 2 illustrates an exemplary computer system that could be used to implement the present invention;
In the following description, reference is made to the accompanying drawings which form a part hereof, and which is shown, by way of illustration, several embodiments of the present invention. It is understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.
FIG. 1 is a diagram illustrating an exemplary media program system 100. In the illustrated embodiment, the system 100 may comprise one or more media program sources 120A, 120B, communicatively coupled to a communication network 104 such as the Internet and each having one or more source video servers 122A, 122B communicatively coupled to one or more source media program databases 124A, 124B. The media program system 100 further comprises and a media program provider 110, communicatively coupled to the communication network 104, and having one or more provider video servers 112 and a provider media program database 114. In one embodiment, the media program provider 110 is a video-on-demand and/or streaming media program provider.
The media program system 100 may stream media programs to the user's computer 102 directly from the media program provider 110, or the media program provider 110 may operate as a portal, providing an interface to the media programs available from the media program sources 120A and 120B, but not the media program itself (which is instead provided by the media program source 120).