System and method for tying audio and video watermarks of live and recorded events for simulcasting alternative audio commentary to an audio channel or second screen

A method comprising:

• receiving, by a processing device, a direct primary content data stream and a secondary content data stream, both the direct primary content data stream and the secondary content data stream associated with an event, the direct primary content data stream comprising a direct primary content identifier;
• receiving, by the processing device from an alternative content system, an alternative content data stream corresponding to the event, the alternative content data stream comprising an alternative content identifier and an indirect primary content identifier, the indirect primary content identifier associated with an indirect primary content data stream associated with the event, the indirect primary content identifier and the indirect primary content data stream corresponding to the direct primary content identifier and the direct primary content data stream, respectively, as received by the alternative content system, wherein the alternative content data stream is synchronized to the indirect primary content data stream;
• extracting the direct primary content identifier from the direct primary content data stream;
• extracting the alternative content identifier and the indirect primary content identifier from the alternative content data stream;
• synchronizing, by the processing device, the indirect primary content data stream with the alternative content data stream based on the direct primary content identifier, the indirect primary content identifier, and the alternative content identifier, wherein the direct primary content identifier, the indirect primary content identifier, and the alternative content identifier comprise digital watermarks or digital fingerprints;
• replacing the secondary content data stream with the synchronized alternative content data stream;
• and
• transmitting the synchronized direct primary content data stream and the synchronized alternative content data stream.