Determining an invitational content item type based on predicted user attention

A computer-implemented method comprising:

• collecting device data comprising one or more data points regarding a state of a device and a state of a media player application associated with the device;
• based on the device data and a predefined rule, identifying a type of media content for playback within a media channel transmitted to the device wherein the type of media content is one of video or audio depending on the device data, wherein:
• the type of media content selected is video when:
• the device data indicates that the device is a portable device and in a stationary state, or
• the device data indicates that the device is at least one of connected to a peripheral device, connected to a video display, or propped in a dock as determined based on gyroscope data, or
• the device data indicates that at least one of a media station entry is detected, a new media station is initiated, or a media item skip is detected;
• the device data indicates that a media station type is soundtrack;
• and
• the type of content selected is audio when:
• the device data indicates that a media station type is fitness or road trip, and the device data does not indicate that the device is the portable device, is in the stationary state, is connected to the peripheral device, is connected to the video display, or is propped in the dock;
• designating media content of the type for playback within the media channel based on the device data;
• and
• inserting media content of the type into the media channel transmitted to the device.

A non-transitory computer-readable storage medium having stored therein instructions which, when executed by a processor, cause the processor to perform operations comprising:

• collecting device data comprising one or more data points regarding a state of a device and a state of a media player application associated with the device;
• based on the device data, selecting media content of a particular type between audio and video for playback within a media channel transmitted to the device, wherein:
• the particular type of media content selected is video when:
• the device data indicates that the device is a portable device and in a stationary state, or
• the device data indicates that the device is at least one of connected to a peripheral device, connected to a video display, or propped in a dock as determined based on gyroscope data, or
• the device data indicates that a media station type is soundtrack;
• and
• the particular type of content selected is audio when:
• the device data indicates that a media station type is fitness or road trip, and the device data does not indicate that the device is the portable device, is in the stationary state, is connected to the peripheral device, is connected to the video display, or is propped in the dock;
• identifying a media content item of the particular type of media content from one or more media content items of the particular type of media content;
• and
• inserting the media content item of the particular type into the media channel transmitted to the device.

A system comprising:

• a processor;
• and
• a computer-readable storage medium having stored therein instructions which, when executed by the processor, cause the processor to perform operations comprising:
• collecting device data comprising one or more data points regarding a state of a device and a state of a media player application associated with the device;
• based on the device data, selecting a type of media content from audio or video for playback within a media channel, wherein:
• the type of media content selected is video when:
• the device data indicates that the device is a portable device and in a stationary state, or
• the device data indicates that the device is at least one of connected to a peripheral device, connected to a video display, or propped in a dock as determined based on gyroscope data, or
• the device data indicates that a media station type is soundtrack;
• and
• the type of content selected is audio when:
• the device data indicates that a media station type is fitness or road trip, and the device data does not indicate that the device is the portable device, is in the stationary state, is connected to the peripheral device, is connected to the video display, or is propped in the dock;
• identifying a media content item of the selected type of media content from one or more media content items of the type of media content;
• and
• inserting the media content item into the media channel.

A computer-implemented method comprising:

• collecting, via a processor, device data comprising one or more data points regarding a state of a device and a state of a media player application associated with the device;
• based on the device data, designating a particular type of media content from between video and audio for playback within a media channel, wherein:
• the type of media content selected is video when:
• the device data indicates that the device is a portable device and in a stationary state, or
• the device data indicates that the device is at least one of connected to a peripheral device, connected to a video display, or propped in a dock as determined based on gyroscope data, or
• the device data indicates that a media station type is soundtrack;
• and
• the type of content selected is audio when:
• the device data indicates that a media station type is fitness or road trip, and the device data does not indicate that the device is the portable device, is in the stationary state, is connected to the peripheral device, is connected to the video display, or is propped in the dock;
• selecting a media content item of the selected type of media content from one or more media content items of the type of media content;
• analyzing a second set of device data to generate a content type override value;
• and
• selecting media content for inserting into the media channel based at least on the particular type and the override value.