Media data usage measurement and reporting systems and methods

A computer-implemented method for generating a report on usage of media by a processing device, the method comprising:

• accessing a report object generated by the processing device, the report object reflecting usage of media on the processing device, the report object generated regardless of whether the media was received in the processing device from a network source or a source local to the processing device;
• and
• assembling the report object into a macro report in accordance with predetermined parameters.

A computer-implemented method for managing reports in a reporting system on usage of media on a processing device, the method comprising:

• receiving, with the reporting system, at least one of (1) a macro report or (2) a report object generated by the processing device from a second reporting system, the report object reflecting usage of media by a user of the processing device, the report object being generated regardless of whether the media was received from a network source or a source local to the processing device, the report object corresponding to at least one of (i) different media types or (ii) different user agents associated with the media, the macro report including the report object assembled in the second reporting system;
• and
• formatting the macro report for presentation.