Identifying target customers to stem the flow of negative campaign

A system comprising:

• one or more processors;
• and
• memory, coupled with the one or more processors, having instructions embodied thereon, which, when executed by the one or more processors cause the one or more processors to:
• identify a status for each node of a set of preselected nodes in a social network graph, the status indicating whether a node has been infected with information from a negative campaign;
• identify a source and a flow of the negative campaign based on the status of the nodes from the set of preselected nodes and a topology of the social network graph;
• compute a susceptibility score for one or more nodes of the social network graph, the susceptibility score computed using a measure of vulnerability of nodes that have not received the information based on the flow of the negative campaign, and a measure of reachability of nodes from the source;
• discount the susceptibility score based on a decay rate for the one or more nodes to produce a discounted susceptibility score for the one or more nodes;
• identify nodes susceptible to adopting and spreading the information from the negative campaign based on the discounted susceptibility score;
• and
• transmit alternative information from a positive campaign to the identified nodes to prevent the adoption and spreading of the information from the negative campaign by the identified nodes.

A non-transitory machine-readable storage medium storing instructions which, when executed by at least one processor, causes the at least one processor to:

• identify a status for each node of a set of preselected nodes in a social network graph, the status indicating whether a node has been infected with information from a negative campaign;
• identify a source and a flow of the negative campaign based on the status of the nodes from the set of preselected nodes and a topology of the social network graph;
• compute a susceptibility score for one or more nodes of the social network graph, the susceptibility score computed using a measure of vulnerability of nodes that have not received the information based on the flow of the negative campaign, and a measure of reachability of nodes from the source;
• discount the susceptibility score based on a decay rate for the one or more nodes to produce a discounted susceptibility score for the one or more nodes;
• identify nodes susceptible to adopting and spreading the information from the negative campaign based on the susceptibility score;
• and
• transmit alternative information from a positive campaign to the identified nodes to prevent the adoption and spreading of the information from the negative campaign by the identified nodes.