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US 9,380,013 B1Granted
Identifying a second media content to go viral based on a velocity threshold of a first media content
AssigneeMashable, Inc.
InventorsPeter Cashmore, Robyn Peterson, Chris Heald, Dimitri Dimoulakis, Mario Antonetti, Kevin Gisi, Darren Tome, Stacy Martinet, Adam Ostrow
Life of this patent
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Abstract
Systems and techniques are disclosed for transmitting a message via one or more platforms, the messages being associated with media content and/or related media content. A related media content may be identified based on the media content and a platform may be selected based on a platform selection criteria. The message may correspond to the related media content and may be transmitted to the platform.
Claims17
A method comprising:
- calculating a velocity measure that is based on a change in an engagement rate for a first media content, wherein the calculation is based on one or more weights associated with the engagement rate of the first media content, and wherein the one or more weights associated with the engagement rate are based on a time series for the engagement rate that is based on different types of interactions, where each of the type of interactions are weighted differently;
- determining that the velocity measure corresponding to the first media content exceeds a velocity threshold;
- identifying a second media content based on the first media content, wherein the second media content contains content similar to the first media content;
- selecting a first platform based on at least one platform selection criteria;
- generating a first message corresponding to the second media content;
- transmitting the first message to the first platform;
- and
- changing at least a portion of the second media content based on the calculated velocity measure,
- wherein the first platform is selected based on a probability that transmitting the first message to the first platform will increase the velocity measure corresponding to the first media content.
6 more elements
Dependencies are inferred from the claim text.