A method comprising facilitating a processing of and/or processing, by a processor, (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:
- context information of a device;
- a processing of the context information to determine one or more commonly used terms within the context information, wherein the one or more commonly used terms indicate one or more themes;
- at least one determination of one or more communities of interest based, at least in part, on at least one of the one or more commonly used terms, the one or more communities of interest having respective community identifiers corresponding therewith;
- and
- at least one determination to associate the device with at least one of the one or more communities of interest based, at least in part, on the corresponding community identifiers, for accessing awareness information related to one or more of the one or more communities of interest associated with the device.