Electronic television program guide schedule system and method with data feed access

A system for correlating promotional information received from a data feed populated with Internet data and a plurality of program listings stored in a local storage device for simultaneous display, the system comprising:

• means for storing user preferences, at least one of the plurality of program listings, and an identifier associated with the at least one of the plurality of program listings in the local storage device;
• means for receiving the data feed populated with Internet data comprising the promotional information and the identifier, wherein the identifier is associated with the promotional information;
• means for searching using the identifier, the received data feed for the promotional information;
• means for retrieving the at least one of the plurality of program listings from the local storage device;
• means for causing the plurality of program listings to be displayed in a first region of a display;
• and
• means for causing the promotional information to be displayed in a second region of the display simultaneously with the plurality of program listings displayed in the first region of the display, wherein the promotional information is selectable by the user, and wherein the promotional information is selected based on the stored user preferences.

A system for correlating promotional information received from a data feed populated with Internet data and a plurality of program listings stored in a local storage device for simultaneous display, the system comprising:

• the local storage device;
• control circuitry configured to:
• store user preferences, at least one of the plurality of program listings, and an identifier associated with the at least one of the plurality of program listings in the local storage device;
• receive the data feed populated with Internet data comprising the promotional information and the identifier, wherein the identifier is associated with the promotional information;
• search, using the identifier, the received data feed for the promotional information;
• retrieve the at least one of the plurality of program listings from the local storage device;
• cause the plurality of program listings to be displayed in a first region of a display;
• and
• cause the promotional information to be displayed in a second region of the display simultaneously with the plurality of program listings displayed in the first region of the display, wherein the promotional information is selectable by the user, and wherein the promotional information is selected based on the stored user preferences.

A non-transitory data storage medium for correlating promotional information received from a data feed populated with Internet data and a plurality of program listings stored in a local storage device for simultaneous display, the data storage medium comprising program logic recorded thereon for:

• storing user preferences, at least one of the plurality of program listings, and an identifier associated with the at least one of the plurality of program listings in the local storage device;
• receiving the data feed populated with Internet data comprising the promotional information and the identifier, wherein the identifier is associated with the promotional information;
• searching using the identifier, the received data feed for the promotional information;
• retrieving the at least one of the plurality of program listings from the local storage device;
• causing the plurality of program listings to be displayed in a first region of a display;
• and
• causing the promotional information to be displayed in a second region of the display simultaneously with the plurality of program listings displayed in the first region of the display, wherein the promotional information is selectable by the user, and wherein the promotional information is selected based on the stored user preferences.