Interactive masthead

A device comprising:

• a communication interface;
• one or more memories, wherein the one or more memories store instructions;
• and
• one or more processors, wherein the one or more processors execute the instructions to:
• provide a television service;
• receive a customer input to access a graphical user interface pertaining to the television service;
• obtain the graphical user interface;
• and
• output the graphical user interface, wherein the graphical user interface includes:
• a main menu body that includes a main menu and a program window, wherein the main menu includes user-selectable menus of the television service;
• an interactive masthead having an advertisement and an interactive element that permits a customer to access a content, which pertains to the advertisement, via the interactive element, wherein the interactive masthead is contextually-related to a context of one of the user-selectable menus of the main menu, wherein the user-selectable menus include a video-on-demand menu, a pay-per-view menu, a digital video recorder menu, and a widgets menu, and wherein the interactive element permits the customer to auto-tune to a particular television channel, launch a widget, order and purchase a pay-per-view event or a video-on-demand event, or obtain cast member and storyline information pertaining to the pay-per-view event or the video-on-demand event, and correspondingly access the content that pertains to the advertisement and is contextually-related to the context of the one of the user-selectable menus;
• receive, during an output of the graphical user interface, a customer input via the interactive element, to access the content;
• store information indicating the interactive element of the interactive masthead that the customer accessed via the graphical user interface in response to receiving the customer input to access the content;
• and
• use the information, a next time the customer provides a request to access the graphical user interface, to generate another interactive masthead that includes another advertisement and another interactive element that permits the customer to access a new content that is contextually-related to the one of the user-selectable menus.

A method comprising:

• receiving an input request to access a graphical user interface pertaining to a television service;
• storing the graphical user interface;
• identifying the graphical user interface based on the received input request;
• transmitting the graphical user interface to a customer device;
• and
• displaying the graphical user interface, wherein the graphical user interface includes:
• a main menu body that includes a main menu and a program window, wherein the main menu includes user user-selectable menus of the television service;
• an interactive masthead having an advertisement and an interactive element that permits a user to access a content, which pertains to the advertisement, via the interactive element, wherein the interactive masthead is contextually-related to a context of one of the user-selectable menus of the main menu, wherein the user-selectable menus include a video-on-demand menu, a pay-per-view menu, a digital video recorder menu, and a widgets menu, and wherein the interactive element permits the customer to auto-tune to a particular television channel, launch a widget, order and purchase a pay-per-view event or a video-on-demand event, or obtain cast member and storyline information pertaining to the pay-per-view event or the video-on-demand event, and correspondingly access the content that pertains to the advertisement and is contextually-related to the context of the one of the user-selectable menus;
• receiving, during the displaying, an input via the interactive element to access the content;
• storing information indicating the interactive element of the interactive masthead that the user accessed via the graphical user interface in response to receiving the input;
• and
• using the information, a next time the user provides a request to access the graphical user interface, to generate another interactive masthead that includes another advertisement and another interactive element that permits the user to access a new content that is contextually-related to the one of the user-selectable menus.