Systems and methods for selecting an accounting technique for interactions with electronic content

A system for selecting an accounting technique for recording interactions with electronic content, the system comprising:

• one or more servers configured to
• receive a request for a content item from a user device and select a content item in response to the request,
• configure the content item to cause the user device to store a ping identifier in a local memory of the user device, wherein the ping identifier is stored in response to an interaction with the content item,
• distribute the content item to the user device, wherein the distributed content item includes a hyperlink having a ping attribute, wherein the ping attribute is configured to cause the user device to send a ping request to the one or more servers in response to the interaction with the content item,
• receive the ping identifier from the user device,
• determine whether the ping request was received at the one or more servers, and
• select a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.

One or more non-transitory computer-readable storage media having instructions stored therein, the instructions being executable by one or more processers to cause the one or more processors to perform operations comprising:

• receiving a request for a content item from a user device and selecting a content item in response to the request;
• configuring the content item to cause the user device to store a ping identifier in a local memory of the user device, wherein the ping identifier is stored in response to an interaction with the content item;
• distributing the content item to the user device, wherein the distributed content item includes a hyperlink having a ping attribute, wherein the ping attribute causes the user device to send a ping request to one or more servers in response to the interaction with the content item;
• receiving the ping identifier from the user device;
• determining whether the ping request was received at the one or more servers;
• and
• selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.