Methods and systems of generating a unique mobile device identifier

A method of providing an identifier, the method comprising:

• identifying, by a proxy comprising a processor and a memory, a record of one or more interactions with one or more applications used by a device, wherein a user identifier is attached to the record, and wherein the user identifier is a device system identifier unique to the device;
• obtaining, by the proxy, the record of the one or more interactions with the one or more applications used by the device with the attached user identifier;
• masking, by the proxy, the user identifier with a date to generate an information identifier;
• and
• providing, by the proxy, the record of the one or more interactions with the one or more applications used by the device to one or more suppliers, wherein the information identifier is attached to the record replacing the user identifier.

A method of classification a device user, the method comprising:

• detecting, by a classification application stored in a memory of a classification server and executable by a processor of the classification server, a first set of one or more interactions with one or more applications on a device, wherein the first set of one or more interactions are detected by the classification application through a network interface;
• identifying, by the classification application, a pattern of detecting one or more of the same interactions of the first set of one or more interactions with the one or more applications on the device;
• generating, by the classification application, a token based on the pattern of detecting the one or more of the same interactions;
• and
• attaching, by the classification application, the token to a record of a second set of one or more interactions with the one or more applications on the device.