Management of commercial messages in a social network

A non-transitory computer-readable storage medium, having instructions stored therein, which when executed, cause a processing device to:

• enable an election of an entity account in a social network by a person account in the social network, wherein the election indicates that the person account follows the entity account to receive electronic messages from the entity account;
• disable an election of the person account by the entity account until a detection that the person account has elected to follow the entity account;
• detect the election of the entity account by the person account, wherein the person account is enabled to add the entity account to one or more communication groups managed by the person account after the election, wherein after detecting the election the entity account is enabled to elect the person account to follow the person account, wherein messages from the person account to groups including the entity account reach the entity account;
• and
• enable an endorsement operation, wherein an endorsement of an entity account by a person account increases a value of an endorsement counter associated with the entity account.

A system comprising:

• a memory;
• and
• a processing device, operatively coupled to the memory, to:
• enable an election of an entity account in a social network by a person account in the social network, wherein the election indicates that the person account follows the entity account to receive electronic messages from the entity account;
• disable an election of the person account by the entity account until a detection that the person account has elected to follow the entity account;
• detect the election of the entity account by the person account, wherein the person account is enabled to add the entity account to one or more communication groups managed by the person account after the election, wherein after detecting the election the entity account is enabled to elect the person account to follow the person account, wherein messages from the person account to groups including the entity account reach the entity account;
• and
• enable an endorsement operation, wherein an endorsement of an entity account by a person account increases a value of an endorsement counter associated with the entity account.